Why did Apple CEO Steve Jobs release Safari for Windows?
Tuesday, June 12, 2007 - 12:25 AM EDTBy SteveJack
Why did Apple CEO Steve Jobs release Safari, the company's hitherto Mac-only Web browser for Windows?
Because he's a genius, that's why.
Forget about browser market share on the desktop, not that it won't come along for the ride, but desktop share for share's sake is beside the point.
Mr. Jobs is thinking twelve moves ahead and playing the game to win; the game, not a game. You see, I firmly believe that Steve Jobs' ultimate goal has long been to take back what he believes is rightfully his, and Apple's. Well, they've long been the same thing, Jobs and Apple: "Jobsapple." You know, like Brundlefly, but much neater - the ears stay on - and without the bad ending.
What's Jobs' and Apple's, of course, is "personal computing." But, "personal computing" is evolving rapidly away from the desktop. It's going portable: laptops, sure, and also powerful full-featured mobile devices like the iPhone. iPhone, as I pointed out back in January, "is really a small touchscreen Mac OS X computer, a Mac nano tablet, if you will."
Jobs is betting that the iPhone will be a big hit. That's a good, sound bet. Piper Jaffray analyst Gene Munster is predicting 45 million iPhone units sold in 2009. That's on top of his expectations for 12.4 million in 2008 and 3.2 million units this year. That's roughly 60 million units in the next 30 months - and I believe he's underestimating!
So, with 18.6 million Safari users currently, according to Jobs' in his WWDC Keynote yesterday, and some percentage of Windows Safari users to come, with the Mac user base growing nicely, plus all iPhone users on Safari, we're looking at 100 million or more Safari users within 30 months.
That's a lot of users. Not counting any new devices Jobs has up his sleeve, either. Developers, developers, developers! Build it and they will come.
Steve Jobs, by releasing Safari to Windows, has laid the foundation for the next major computing platform which will be Web-based, built for Safari, mobile, and Apple's.
The big question is what, if anything (apart from the usual FUD campaign), can Microsoft do to effectively respond to this massive threat?
SteveJack is a long-time Macintosh user, web designer, multimedia producer and a regular contributor to the MacDailyNews Opinion section.

Steve cares about his iphone customers.
They all need a browser that will make the iphone the dream box it is.
even if they use a pc
next time I am on a pc I will download it for shure!