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Will it ever drop? I want to buy!

And "just" 2.79 billion to go to hit the 100 billion market cap, shortcake.

Aren't they going out of business or something?

Not a bad close for a niche player, eh Ballmer? (30.69 (-0.36))

MDN,

the headline is getting a bit boring. Couldn't you, at least, qualify it a bit. What about:
Apple shares hit new all-time closing high - yet again!

Trust me, as an Apple shareholder, this headline never gets boring for me!

I agree with Fred. I love seeing this headline ... every...single...day.

Shit month personaly, but AAPL is keeping my morale afloat

The shares will drop sometime just because there will be some cashing out either by brokers or individuals. I would have thought it would have happened at 110, but I guess the iPhone hype is adding more weight.

It will drop but probably only to 100 at the most.

I only hope Apple will have 0.5-1M iPhones available for sale in the month after launch.

Meanwhile, Laura Goldman of LSG Capital urges her clients to now buy AAPL...

It's up $3.52 since Laura Goldman called sell on AAPL (Friday closing: $110.02). Nice call, Ms. Goldman!

When it hits 200, Ballmer's head will explode like a cheap carnival show. Step right up.

It's all down to Michael Dell. He's been buying up Apple shares bigtime so that he will get all the money when Steve Jobs closes Apple and gives the money back to the shareholders...

I'm VERY long on APPL and have been for while, but.... let's not let the exuberance get the best of this company or it's corresponding stock.

My earliest position in AAPL is up 372.69%. I love this company.

Onward to $150!!!

Another great day. Damn... a few more like this and we're talking about some real money! =)

Thanks again, Apple.

-c

MW: 'needs'

Just remember everyone, stocks never go up in a straight line, so keep those trailing stops loose so you don't suffer from the Engadget Effect. =) Personally, I run mine around 15%.

-c

@ JadisOne

I crossed 1000% yesterday on my first buy. =)

-c

MW: 'makes' (me want to take a cruise)

If you wait for it to drop you may lose a lot of cash. Canno buy it at 113 consider buying the options instead. ie buy OCt 90 at $27. You could still lose in at drop but at least it is limited.

Or buy the shares at $113 and sell the jan 120 oprtions for $9.30 a share. This is a bit of down insurance and if it gets called you make $16 a share profit in 7 months,

I crossed 1000% yesterday on my first buy.

It's up 1622% since I considered buying, then decided I didn't want to borrow the money.

MW: "Note" to self: shoot me!

And how about RiM, they went up 4.6% today and closed at 159.00. Imagine if you had bought apple even a month a go and Rim when it was at 119.

It's AMAZING how the stock of another company has been keeping pace with Apple...

It's sales in the Redmond Washington outlet alone are leading the nation....

Bizchair.com

@ ChrissyOne

Nice!

Now may I borrow some money from you to buy iPhones for my whole family (extended and immediate).

@ ChrissyOne

I forgot to mention that I love the new term you coined - Engadget Effect. Funny.

I wonder if anyone over at Engadget has been served up with a lawsuit yet?

RE: sued -

Ah, it's not worth it. I wish I'd had some money to buy on the dip they created... Ah well, it made someone's day.

I have it, Apple should by RiM!

@ ChrissyOne

I saw the dip when it happened, but I couldn't find out enough information fast enough to find out why. My gut told me to buy, but my head said not yet. I should've listened to my gut.

No worries though. It's bound to happen again.

Nothing prooves that Goldman is wrong, u could see the stock go down after the iPhone's release, and go up again a month later.

but she is wrong if she believes her advice is good on the longer term.

AAPL will keep going up at least for a year or 2, there is no reason to believe that the growth of the mac market share is going to stop, and the iPhone, even if it disappoints (i doubt it) will only contribute to the growing revenue.

bye the way, the increase of the AAPL stock is proportional to the increase in revenue, this is not speculation.

I'm up 1367% on my first buy.

@pr

- cleans monitor - STOP MAKING ME LAUGH !!

Cleetus is gonna be hacked off at the headline MDN... lol. Keep it up!

Oh no, another no-dinner day for Ballmer's uncle.

I bought 2 splits ago. It was my first stock purchase ever - I'm not going to retire - yet, but I've done better by far with Apple stock than I've ever done with lotto.

@ JadisOne

You gotta watch the Google Finance message boards, stuff goes up pretty quick there. When I saw that it was Engadget I pretty much called bullsh|t right off the bat, but I didn't have the money in place to buy.
Anyway, all this crying 'Wolf' is just making the stock stronger. Traders are going to get tired of panic on every little piece of trash they read, so in the long run I think it will be a good thing.