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Roxio’s Crunch to convert video for Apple TV, iPod and iPhone
Thursday, May 03, 2007 - 11:16 AM EDT

Apple Store"A new video conversion application on its way from Toast creator Roxio aims to simplify the process of taking digital media files and converting them to formats optimized for Apple Inc.'s Apple TV, iPod and iPhone devices," Katie Marsal reports for AppleInsider.

Marsal reports, "The $50 software, dubbed 'Crunch,' will include support for native QuickTime file formats such as DV, AVI, and MOV, in addition to non-QuickTime file formats like DivX, MPEG-2 and DVD-Video."

"'Crunch is a one-stop shop for all of your video conversion needs,' company representatives said during an exclusive preview of the new application in San Francisco on Tuesday," Marsal reports.

"Roxio, a division of Novato, Calif.-based Sonic Solutions, said it plans to formally roll out the software next Monday as an electronic software download for U.S. customers via its website. Retail boxed versions and European availability are expected to follow shortly," Marsal reports.

Full article, including screenshots, here.

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May 03, 07 - 11:19 am Comment from: Danger Frog

Yeeeeessssssss!

May 03, 07 - 11:22 am Comment from: John Williams

Now if only Roxio would release Cinnamon. Then I could have in my dock Cinnamon, Toast, Crunch.

May 03, 07 - 11:28 am Comment from: andy

so...they rebranded popcorn?

May 03, 07 - 11:28 am Comment from: TowerTone

Isn't VisualHub half that price?

May 03, 07 - 11:30 am Comment from: pr

Harriett,
I sincerely hope you are joking. Otherwise, please confine your commentary to relevant issues on this forum. Despite the behavior of some, there are many, many places on the web where people can share their political views. This is news and commentary site about the Mac. Can we all just please stay on topic?
<obligatory Mac comment</b>
I've just installed the new CS3 Design standard package from Adobe on my 17" Macbook Pro...it's going to take some getting used to... but so far it's fast, and works seamlessly. The older software, running under Rosetta was getting to be a real pain.
If you have an intel Mac...don't hesitate to upgrade. It works.

May 03, 07 - 11:31 am Comment from: aldebaran

How exactly does Roxio's Crunch differ from the VisualHub conversion tool from Techspansion which only costs $23.32? VisualHub converts to and from nearly every video format to iPod/AppleTV, PSP, DV, DVD, TiVo, AVI, MP4, WMV, MPEG and Flash.

May 03, 07 - 11:33 am Comment from: pr

Ok..so Harriet's post was deleted...THANKS! and now I'm the one off topic..jeez..

Crunch looks GREAT...I've used Roxio software for a long time and it's generally high quality stuff. This looks to be a great one and well priced.

May 03, 07 - 11:33 am Comment from: oh my

whos harriett ?

May 03, 07 - 11:52 am Comment from: Realista

$50 for something that one or two open source tools can do for free (or a small donation). And that without the punitive upgrade path typical of Roxio apps.

Thanks but no thanks.

May 03, 07 - 11:59 am Comment from: Manuel

GWB is great!

May 03, 07 - 12:04 pm Comment from: Gary

At least someone is putting some tools out there that make things better for the Mac users. Rock on Roxio!

May 03, 07 - 12:09 pm Comment from: a friend

Crunch seems pretty dull. Convenient, but that's it. So let's bring back Harriett with some more off-topic posts to liven things up around here.

Come on, Harriett!

May 03, 07 - 12:10 pm Comment from: rob

I just bought VisualHub the other day, it works OK, but it doesn't seem to recognize chapter markers and when I put a .jpg in for artwork, it shows fine in iTunes, but in Front Row, it previews the movie? Not sure if that is VH, or something I am not doing right in iTunes.

May 03, 07 - 12:12 pm Comment from: makemineamac

I also fail to see the difference between this and Visual Hub. Is there one? It's not like it's going to be able to do the conversion piece four times as fast or anything, so is it the interface?

These guys are late to the party and want twice as much money for the beer...

May 03, 07 - 12:23 pm Comment from: the other steve jobs

biggest problem?

no FFMPEG encoding.

QT has issues transcoding h.264 to mpeg-2.

And when i say "issues", i mean, a 1 hour video took 14 hours to convert to mpeg-2 (for a DVD) with QT vs. 15 minutes using FFMPEG to do it in VisualHub on my quad 3.0 MacPro.

VisualHub is sick nice and its always being improved... as soon as they add in batching jobs (you can transcode 50 videos with the same settings, but only 1 set of settings at a time) - it will be perfect.

May 03, 07 - 12:38 pm Comment from: MacDust

I doubt Crunch does this but Visual Hub is works with Xgrid, to use your other computers on the network to take some of the CPU load.

May 03, 07 - 12:46 pm Comment from: Jim - TIV

Dang, I missed Harriet? I gotta get up earlier.

MDN word is Music, as in I work in music and am up way too late at night to keep up with the early bird posts.

May 03, 07 - 01:00 pm Comment from: LordRobin

Didn't know about VisualHub. Looks sweet.

Well, it looks like the one excuse I have not to get an AppleTV just went away.

May 03, 07 - 01:08 pm Comment from: Dasgeek

When I got my AppleTV I was disappointed to find the limited video format support. I research and found VisualHub. It is great. I wish more people where aware of it. It is a must have program for anyone converting popular internet formats for use on a Mac, iPod, or AppleTV.

May 03, 07 - 01:15 pm Comment from: awesome

Hey , I love this site.

I wnt software for finding a girl...

May 03, 07 - 02:33 pm Comment from: john

Yup, they re branded popcorn and want everyone to pay for it all over again. Roxio loves squeezing every penny out of its customers charging ridiculously high prices for there upgrades.

May 03, 07 - 03:01 pm Comment from: Less is More

...I wnt software for finding a girl...

Won't find it here. They delete girls here [Harriet].

May 03, 07 - 03:06 pm Comment from: Twisted Mac Freak

Is it packed with peanuts? And what the hell is nougat, anyway? Not what they tell you. What it REALLY is. I want to know.

May 03, 07 - 03:11 pm Comment from: Twisted Mac Freak

"software for finding a girl"

I'm not sure but I think you can find a few bargains on eBay. The last time I looked they were all named Meg. Weird, huh?

Also, I think Madeleine Albright is still available for downloading from Kidnappster. They just ran out of Lucy Liu. I had a coupon somewhere.

May 03, 07 - 03:12 pm Comment from: PzKpfW

Do any of the video converters work with DVDs created with iDVD?
For when you no longer have the iMovie files you created it with in the first place.

May 03, 07 - 03:50 pm Comment from: TowerTone

I have fairly good luck with VisualHub. Tyler is pretty good about jumping on problems and getting back.

For a different reason, I have Toast, and I love it. (especially with real butter and homemade blackberry jam)

MTR rounds it out, but I have had better luck with 3.0 r12 than r14.

May 03, 07 - 03:54 pm Comment from: TowerTone

'Do any of the video converters work with DVDs created with iDVD?'

I would think Handbrake/Mediafork would be ok for iTunes, and VH should be able to handle them for everything as long as there is no DRM.

May 03, 07 - 03:54 pm Comment from: E of E

For you guys looking at either VisualHub or Crunch just for ripping to an iPod check out iSquint, it'll do just about all the video formats that VisualHub does but will automatically format it correctly for the iPod, and it's free.

May 03, 07 - 04:23 pm Comment from: theloniousMac

About Freaking Time.

May 03, 07 - 06:53 pm Comment from: nekoagmi13

Mpeg streamclip
FFMPEGX
Mac the ripper
Handbrake

All you need, all basically free(ffmpegx does bother you for a donation-latest mtr requires a donation).

May 06, 07 - 05:19 pm Comment from: baz

If Crunch is anything like Toast, it will do a shocking job of video conversion compared to ffmpegx (shareware), visualhub, or isquint (free).

Jun 01, 07 - 04:30 pm Comment from: Efebre

i took the liberty of putting both visual hub and roxio crunch to the test. I converted the Avi file movie of MusicAndLyrics...
Here's what i discovered

Crunch vs Visual Hub
The program looks much nicer and more visualy apealing but compared to Visual Hub the performance of this program sucked

Visual Hub takes me about an hour or less to convert to the highest quality possible for ipod... 720X400 resolution 2000bps
stereo 4800hz
On Crunch it took 2 hours + to convert it into an ipod movie in the highest quality possible and the results were not very impressive. picture quality was poor.

I've still yet to try converting for an apple TV but first i'd have to buy one... I predict Visual Hub wins in this area as well with the h.264 video quality...

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