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Sat, Mar 20, 2010 - 07:42 PM EDT  —  AAPL: 222.2499 (-2.4001, -1.07%)  |  NASDAQ: 2374.41 (-16.87, -0.71%)

Are 58% of iPod owners really thinking of a Zune switch?
Wednesday, November 08, 2006 - 11:27 AM EDT

"Recently ABI Research conducted a survey where it touted that some 58% of iPod users would consider a switch to a Zune within the next 12 months. The tagline has been passed around online," Tobias Buckell reports for BloggingStocks.

"However, looking carefully at the study's methodology, worries about the iPod's marketshare diminishing drastically are set aside in favor of questions about the study itself. Dig this: the number was reached by showing participants a picture of the Zune media player and then 'other competitive media players' and being asked if they would pick the Zune," Buckell writes.

Buckell writes, "The specific mention of an iPod is not in the language. Tell you what, show me a picture of a Zune next to a turd and I'll be 100% likely to indicate a Zune preference, but it doesn't mean I'm going to buy one. We'd like to see a little more detail about the survey in question before panicking just yet."

Full article here.



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Related articles:
Analysts: Microsoft Zune may end up being a flop - November 08, 2006
Enderle: Microsoft’s Zune could be very successful - November 07, 2006
Survey: 58% of iPod owners planning another MP3 player purchase will consider Microsoft’s Zune - November 01, 2006

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Reader feedback page 1 of 1 pages:
Nov 08, 06 - 12:30 pm Comment from: M.X.N.T.4.1

Can we be sure that 58% of iPod users are even considering a new player, iPod or not?

Nov 08, 06 - 12:31 pm Comment from: Bill

"Tell you what, show me a picture of a Zune next to a turd and I'll be 100% likely to indicate a Zune preference"

Only if you can tell the difference.

Nov 08, 06 - 12:32 pm Comment from: Dirty Pierre le Punk

Personally, I'd go for the turd.

Nov 08, 06 - 12:33 pm Comment from: Jimbo von Winskinheimer

I believe that they asked if they would consider the Zune. When I go shopping, I "consider" a lot of options. You'd be unwise not to consider the options that are out there, either prior to shopping or during shopping. However, "considering" and "highly likely" are two very disparate ideas.

Nov 08, 06 - 12:34 pm Comment from: Gregg Thurman

Surveys cost money to conduct. That is why they have sponsors. They need someone to pay the bill. So fif the sponsor has an agenda, the surveyor will shape the survey to satisfy the sponsor's agenda.

In this case, MSFT (who I'm sure paid for the survey) wants to create an atmosphere among player users that the Zune is more desireable than the iPod. Hence a survey with wording/methodology that isn't objective.

Nov 08, 06 - 12:38 pm Comment from: Jim

76% of statistics are made up on the spot.

46% of people don't know this.

Of those 46%, 20% don't have a clue what you're talking about.

Shove your Zune up your ass Ballmer.

Nov 08, 06 - 12:38 pm Comment from: Beryllium

It looks as if the Microsoft Zune shills are already starting the FUD program against the iPod.

Nov 08, 06 - 12:39 pm Comment from: Macaday

Nothing "just yet" about it the potential threat.

Just show me another company that has hardware/software/design/innovation and common sense galore that Apple has..? It has new products lined up like ducks waiting to be shot.

..no suggestions then. (Samsung..no, Sony..yesterday maybe, MS...absolutely not)


iPod is safe. Very safe.

Nov 08, 06 - 12:39 pm Comment from: Zune to be gone

I'm an iPod owner and going to get a new iPod soon. Zune would make a great paper weight. Don't really see much other use for it.

Nov 08, 06 - 12:46 pm Comment from: HD

Jim, Mr Ballmer just pulled Zune out of his ass, why would he put it back up there?

A better suggestion would be to put it up the ass of Bill Gates or possibly the CEO of Creative.

Still if you're stuck on Ballmer doing an ingest, how about if he swallows it? Now that would have some scientific merit also, we'd all learn if Zune is toxic.

Nov 08, 06 - 12:53 pm Comment from: ron

They didn't ask me.

Nov 08, 06 - 12:54 pm Comment from: me

Chances are the respondents thought the Zune WAS an iPod if all they were shown were pictures.

The white and black ones superficially look like iPods as long as their brickish depth isn't shown.

Nov 08, 06 - 12:58 pm Comment from: Fritz

I own 3 iPods, so that makes me three iPod owners, and none of us is going to buy a Zune.

Nov 08, 06 - 01:01 pm Comment from: geology1966

I just bought my 2nd Mp3 player. A refurbished ipod shuffle for $29.00.

Nov 08, 06 - 01:16 pm Comment from: ChrissyOne

I have 2 iPods and will be buying the iPhone/Widescreen Video if it's anywhere near as cool as it looks like it will be.

I am not considering a Zune at all.

-c

MW: 'clearly' (was ANYONE thinking clearly as Zune marketing meetings?)

Nov 08, 06 - 01:17 pm Comment from: john

My family has four iPods and none of us are buying a Zune. I'm waiting for the new touchscreen iPod, if there really is one that is.

Nov 08, 06 - 01:26 pm Comment from: the other Mark

The key word to this survey is "consider."
Personally I would consider it...then after doing a little research reject a Zune entirely.
Just because I would "consider" it doesn't mean I would buy one.

Nov 08, 06 - 01:28 pm Comment from: Buster

I think the Zune is giving turds a bad name,

Nov 08, 06 - 01:51 pm Comment from: ferf muckmeyer

This guy's got it right. I'd plug my my headphones into a turd anyday over a Zune.

Nov 08, 06 - 01:53 pm Comment from: R

HIGHLY doubtful. But, the media also like a good fight and will do what they can to portray competition that people have to "stay tuned to." Hence the perpetual term iPod killer. There has been no iPod killer. Not even an iPod stalker or crazy girlfriend.

Zune will appeal to some. Fine. But no big deal, it's not making iPod go anywhere. If anything, it will be interesting to see Apple really turn up the heat on product development. And watch Apple zig and zag while M$ chases behind screaming not to be left behind.

Nov 08, 06 - 01:57 pm Comment from: Oops

I would choose the turd over the Zune any day, because at least the turd is honest about what it is and what it is not.

Nov 08, 06 - 01:58 pm Comment from: DJ

Will Zune take my music collection from iPod?

Is Zune cheaper than iPod?

Is Zune better than iPod?

Is Zune plain turd brown or is it trimmed in retro faux-wood?

Go over to Zune? I think not!

Nov 08, 06 - 02:16 pm Comment from: stang

cool smile

Mark Twain said something like "There are lies, there are damn lies, & there are statistics"............

Nov 08, 06 - 02:21 pm Comment from: iMaki

ZUNE is an ugly product with an ugly name. All that money, and this is what Microsoft came up with? It's as though Apple has hired all the good marketing people in the world and the rest hire "TURDS." It never ceases to amaze me.

Nov 08, 06 - 02:44 pm Comment from: Cpt. Obvious

The conclusion was not that 58% of iPod owners would buy a Zune. The conclsuion was: Of all the iPod owners asked that stated they were going to buy another mp3 player within the nexy year, 58% of THOSE people would consider a Zune. Not 58% of all the people surveyed.

again, it's not 58% of all the iPod owners asked, but merely 58% of the people who said they'd be interested in buying another mp3 player within the next year.


Furthermore, let's look at this:
Methodology: data contained within this report is derived from a Web-based survey among a nationally-balanced and demographically-representative sample of 1,725 online consumers (age 18 and older). The consumer survey was conducted in October 2006. Respondents were provided a photo and description of the Microsoft Zune device before being asked about their likelihood to choose it over a competitive MP3 player.

This completely assumes that people make electronics purchases based on what they read and see a picture of. Which anyone with half a brain knows is a complete falsehood. We these peope shown photos of other mp3 players? Were descriptions read to them? How were the descriptions worded? Were they asked if they'd choose any of the other devices by name, or was the choice "Zune or Other?"

Nov 08, 06 - 02:46 pm Comment from: Mike via iPodDailyNews

I'd rather switch to a cassette Walkman than a Zune from Microsoft.

Nov 08, 06 - 02:49 pm Comment from: ApplePi

I DON'T KNOW...

LET'S GET A LOOK AT THAT TURD FIRST!!!


OH THE BROWN, ZUNE PLAYER? NO I'LL TAKE THE TURD THANKS smile

Nov 08, 06 - 03:02 pm Comment from: Jack

Panic? Why should anyone panic except those that make money off iPods? Come on people, get a life.

Nov 08, 06 - 03:12 pm Comment from: yebot

I saw another poll the other day that said Rick Santorum and Bob Casey were in a very close PA senate race.

Casey won by a landslide.

Mega-pollster John Zogby picked John Kerry to win in '04 days before the election.

i.e. Polls are BS.

Nov 08, 06 - 03:13 pm Comment from: alansky

Three little words: NOT GONNA HAPPEN!

Nov 08, 06 - 03:52 pm Comment from: Viktor

YES!, IT IS TRUE!, and I am considering to change my Rolls Royce for a Yugo....My house in long beach for a studio in queens... My iMovie software for Windows Movie Maker... how about that?

Nov 08, 06 - 03:53 pm Comment from: darknite

With the Oh My Bod, are you sure that the iPod doesn't have a few crazy girlfriends out there somewhere smile

Nov 08, 06 - 04:30 pm Comment from: Donovan MacNabb

Why is this even being discussed?

THINK.


WHO, would get rid of an ipod, for a ZUNE.

Would you?
AND DITCH ITUNES LIBRARY AND START FROM SCRATCH W/ SOME MS MUSIC SERVICE?

Nov 08, 06 - 06:58 pm Comment from: mattmattbobatt

I have a table that wobbles. I think a Zune would fit under that leg perfectly. My iPod is just too small. So, yes, I'd switch.


Magic word "piece" as in "piece of crap!" Oh, that reminds me: Zune comes in brown.

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