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"A lot of people don't want to be creative, or don't think they want to be creative."

Yeah, yeah. And a lot of people are frightened of enjoying their computers, too. Betcha they're all part and parcel of the same bunch, in many cases.

One of the things that Apple has right, as well as Nintendo, is taking what their customers say with a grain of salt. Most customers don't know what they want until they see it. Apple makes the products that people want, even if they don't know it yet.

How's that for a fanboy argument?

Apple nears $50.00 and I sold all, but one share. I bought back at $75. I had to stop the bleeding.

MacMan, that's about the dumbest thing I've heard in a while...

Wise move MacMan.

Apple is doomed.

Wait about a week, then cash in that last share to buy a good, sturdy pair of steel-toed boots to kick yourself with.

"You should see what this guy can do with a spreadsheet; it's insane!"

I think that that line really hits home users -- the users to which Apple's obviously appealing with it's Get a Mac campaign.

Why are all the news sites reporting on this "story" inaccurately? Mark Rogers didn't say Apple IS going to do that, he said that's what he thinks Apple SHOULD do...

Text on those shirts is a bit outdated.

I fail to see how a manager saying "Apple has to" gets turned into a report that "Apple is". Is this sloppy journalism?

The creative market is one of Apple's edges. I think it would be bad to spread themselves too thin by trying to go after a broader market. The general consumer really doesn't know one computer from the next.

Yeah Mac man, that was not wise. Don't buy stocks in companies you don't believe in. AAPL will have been a great investment if you had held onto it through January 07. Even better in the next 5 years.

Buy it back. Now is a great time to buy.

A few years back, I suggested on the AOL Apple Board, that Apple could forsake the creative professional and grow very nicely appealing to the broader market.

For my thoughts I was soundly beaten about the head and shoulders.

Anyway, that's how I felt then, and nothing has changed my mind.

MDN, I know it was just a typo, but "Mac's" should be "Macs".

See? You can correct and still be friendly...and a Grammar Nazi.

Feel free to slam a verb tense usage error if necessary.

Gees folks, there are but a few million souls that have seen the light amongst the billions of folk on this mortal coil.

The average computer user is an uninformed worker going about his or her daily life and accustomed to the average computer experience. Email, occasional Word document etc......

They don't know about all the cool things that a Mac can do, and believe it or not the majority do not even know the Mac exists. True story, they simply don't!

All our blustering on this site an others is wasted on the general masses because they really don't give a flying flapjack.

I work with the UN and over the many years I have only met a few of my friend who use a Mac. The vast majority have never heard of the Mac or are just too scared to make the change. Even the people in the NGO's (Non Govt Organisations) don't know about the Mac, and just accept that there is nothing other than the shit they use and find the concept of changing to another platform a daunting task.

Wondoze has become the world's security blanket, and they have accepted it with all its moth ridden holes. Change is a scary thing!!!! It will take a long time and a lot of money to change the average perception of wha tis good for them.

Leo

coolfactor:

Yes, I think it is sloppy... TMO did the same thing with this news.

I have even been told by UN IT 'experts' that I cannot connect my Mac to a network becauee I might spread viruses's.

All the folk I work with just look in awe at my PowerBook and wish but are not prepared to make the change. Admittedly they are given PC's by the 'company', but they are still not ready to make the change to their personal computing preference. I have tried with many, but they don't want to change. They are just too frightened. It seems they want the devil they know.....

I am stumped as to why?

Leo

This is great news for us left brained individuals who's drawing talents do not extend beyond stickman figures.

Hear, hear, Da Vinci!

I've always viewed Apple's limited market share as a good thing. It reinforces my ego, my need to feel superior!

If I didn't spend my days ridiculing virus-addled Windoze sufferers and coitally-challenged Linux dorks, my life would be empty and meaningless.

We may only number a few million, but we are the top few million.

Apple is th ONLY computer company poised for growth right now. Apple is the primary innovator in the computer industry right now. Apple is highly respected by it's customers right now. Apple has nowhere to go but up. f*ck the ipod already. When ANALysts figure out the MAC is the next killer electronic device that everyone must have, the stock will go APESHIT again. Too bad we're headed for a correction and recession.

This add campaign is a huge missed opportunity to cash in on the interest in Macs that is building through iPods and OSX ...

Calling the market you want to win over a bunch of non creative losers rather than actually SHOWING and explaining the benefits of Mac OSX is just insulting, patronizing, elite ... and on and on ....

Who is in charge of marketing ... Steve Jobs? He must be because the types of ads have never changed ....

Or I could just dump the money in a stock that's going up, like an oil company, and when Apple bottoms out, I purchase more stocks than I had today.

I regain my money in something else then buy Apple back at a lower value I sold for. I'm tired of analyst using "rumors" to drop the stock.

If apple used itunes to advertise text based advertisements such as googles, it could easily add 1billion to its quarterly revenues.

"How's that for a fanboy argument?"

I dont think that's a fanboy argument, i think it's pretty realistic. Even Steve has said those very words himself. Only a true leader and visionary company can create those sorts of products. You'll never see a product that people dont realize they want until they have it coming from MS. They are into 'me too' only types of products.

I've worked in firms where the sales and marketing people control the creativity. They have a true disdain for the out of the box style of thinking. They go to little luncheons where they talk about being creative and thinking outside the box and feel all warm and fuzzy, but when it comes time to make the real creative decisions, sales and marketing people usually just crawl back into their old familiar routines and squash any good new ideas.

This is why Apple's dictatorship works so well. The guy at the top places design, creativity and true out of the box thinking ahead of everything else.

MacMan, let me get this straight:

You pull the plug on AAPL at $50 after picking it up at $75, taking a 33% hit at a time when reputable analysts are still targeting $80-$90.

Now your plan is to throw it at a big oil stock, probably at or near its high, and hope that its value increases by 50% quickly enough that you can cover your loss and get back into AAPL while the stock is still bottoming out.

You're my hero!

Apple is down almost $35 YTD. Jim "Mad Money" Cramer, who championed Apple for the longest time, has changed Apple from Bullish to Bearish. No new products (besides Nike+), lawsuits, stock option questions, iPod rumors, Q4 profit warnings, and no response from Apple means the stock will sink lower. I'm simply withdrawling from Apple until it hits the bottom.

When apple finds that bottom, I will then own more stocks than I did before. When that happens, I gain more value as the stock rises.

MDN Magic Word: "trade" as in trade now before it hits 50% loss for the year.

I think people are more concerned about being pretentious as a side-effect of being creative.

scared of creativity? thats the stupidest theory ive heard this week. does that also mean that accountants and business analysts are scared of the louvre?

generally, even when people arent creative themselves they are still drawn to, or at least appreciate that side of things.

Gee crApple, You're about 20 years late to the party...First your a day late and a few billion dollars short on switching to intel, and now this..



Sigh....


....

This is just another brick in the [mw] "wall"

Da Vinci - "They are just too frightened."

Coming from a guy that works for the UN..Tell me, does the UN even use Winblows 95 yet?

PS: The UN can suck my left Testicle...

The UN should be called CB instead, for Central Bureaucracy.

"If apple used itunes to advertise text based advertisements such as googles, it could easily add 1billion to its quarterly revenues."

itunes,

You mean while they take away the clean user experience and lose $1 billion in quarterly revenues from declining sales. If you've noticed, only companies with failing business models change to an ad based model - the new free AOL with advertising for example.

On the other hand, maybe you're looking to MDN for money making ideas.

I think apple has quit emphasizing creative thinking in their own marketing...

Just look at those shotty commercials that monkeys could make...Low Budget? Cheesy? No, they've taken shitty advertising to a WHOLE NEW LEVEL..

HI guys, im a mac, and im a peecee...Lets hold hands like fags...

These commercials make all macheads look like just that...Queers..

IT'S ABOUT TIME!!!

Apple systems can run anything not just music, video, and photos however that is where Apple advertising goes time and time again. OSX/Hardware It is far superior to Wintel technology but ads like the ones today where the kid talks about Apple being "better at i-Life" stuff does nothing for Apple. Basically preaching to the choir.

This tells me that Apple may be pulling the plug on the recent ads and perhaps is working on something else (I hope)

macman,
Your timing is sad. With July option expirations next Friday check out the huge imbalance between puts and calls in the $50 range. Put holders will be cashing in their in the money options, forcing the market makers holding short shares as a hedge to buy shares to cover them, thereby boosting the market without matching sales resulting from call sales. AAPL should finish the week above $55, could be much higher if the earnings announcment on Wednesday suprises. . .

These days any one who is seen as having any creative ability on a computer ((DV editing, Photoshop etc) is often still labeled as a 'geek'

NoMacForYou, you're displaying the kind of ignorance and bigotry that's characteristic of hardcore Windows (and Mac) zealots!

As for creative computing, I've always thought the majority of consumers need no more than a stripped-down "webpad" that does Internet, e-mail and basic word processing. PCs are too powerful for most people's uses.

MacMan,

If the sky is falling sell all stocks. Buy gold as that is recession proof.

What?: I agree with you 100%
MacMan: People like you is why Im getting richer!...gezz wizz man

If Apple feel they need to de-emphasis the creative market and promote the benefits of the Mac to other markets, I say go for it. Macs are so heavily entrenched in the creative industry with a long standing history I doubt we'll get too teary eyed about it.

Plus, Im sure Apple remember that it was the advertising, design and print industry that played a large part keeping them in business through the 90s while other industries and investors were jumping the sinking Apple ship.

Great move. Apple is great for creative but it's also great for running large businesses. As I do with all macs. We have a couple of hundres macs running our high end construction company. We wouldn't have it any other way.

Back in the OS/2 vs. Windows days, I thought "Close Your Windows" would be a good slogan for an OS/2 Warp ad. It would work just as well as a Mac ad or t-shirt today. It's so obvious but still hasn't been done yet.

Actually saw one of the Get A Mac ads on TV the other day (the "out of the box" one). It seemed to go by so fast, that no real relevant point seemed to be made (I got the point because I am a Mac user - but the average consumer?). I dunno if they are really capturing PC users attention or not. And they only show the actual Mac (Macbook) for a split second at the end, I think it needs to be shown more fully. Opinions, opinions..........

Leo: "I am stumped as to why?" (RE: as to why people don't switch)

Well, the majority of people are not passionate about computing, like people here are. If they can get their email, write some letters/resumes etc., and print their digital photos out, they are happy enough with what they have. They don't understand or care about the internals of an OS, or how a computer actually does what it does from a technical standpoint. Those are the points *we* argue about on these forums. As for them, they truly do not care - seriously, they don't. Their main interests in life *do not* include serious computing. That being said, if I knew someone who was going to finally upgrade and owned a PC, I personally believe *the most persuasive* argument/point you can give to them is the issue of security/viruses/malware. IMO that would be something they would be most concerned with. All the iApps and OS features would just be icing on the cake (once you teach them about it). I believe that to the average consumer, security/viruses/malware/id theft is the thing that is most prevalent in their minds. It's talked about on the news all the time and they are *aware* of it. That would be the point I would push if I were trying to get someone to switch - it's the biggest thing on peoples minds today as far as computing goes. Well, in the PC world

^^^ And yes, I know Apple has an ad concerning viruses. That's a great point they needed to make.

well said © "Well, the majority of people are not passionate about computing, like people here are"

Also not everyone cares to make DVDs or manage photos the free iLife suite is of very little value to them. And many also think its a sooner or later that Macs will affected by Viruses (they are thinking in Windows).

Then there are those IE only websites, where it is truely a hassle to run on a mac (Bootcamp or Wine is good but some people are not inclined to go through that).

Personally, I will switching to Macs in 07, btw I think its smart to name Leopard 10.5 instead of OS 11, because 11 will be first generation, and I hate that unstable crap.

" If they can get their email, write some letters/resumes etc., and print their digital photos out, they are happy enough with what they have."

True, but if you actually expose a layman to the Mac the response is usually "Oh my god". They're only happy with what they have so long as they don't know there's an alternative.

Next Apple needs to realize that 95% of the people just use their computer for the basics: websurfing, e-mail, photos, music.
And that they don´t want to pay a high "Apple" price to do it.
The average Apple sold for $1400 the average selling price of a Windows computer was probably sold for half that.
Until Apple addresses that (and don´t tell give me the "cheap" macmini non-solution) Apple will remain the 3% niche player.

I like the license plate frame in your merchandise selection link! Driving a Subaru Outback Sport and owning a Mac--the license plate frame says it all!

What could be more safe, practical, fun (and not sold at WalMart) than these two?

Connor MacBook: "True, but if you actually expose a layman to the Mac the response is usually "Oh my god". They're only happy with what they have so long as they don't know there's an alternative."

Then they see the price of the Apple (and the cost of buying all new software and the time & hassle to learn the Apple software and Apple way) and realize, hey my windows computer is a great deal. Wait until Vista comes out and they will love Windows even more - "Hey, its just like Apple!".

"Subaru Outback Sport and owning a Mac"

Interestingly Subarus were at one point rated the cars most loved by their owners, and symultaneously the cars least likely to be stolen by car thieves because nobody else wanted them...

The bad news: The people who don't want creativity or don't think they are creative in any way are JUST SHEEP. They follow what the rest of the herd is doing.

The good news: Every day, more and more people are waking up to everything going on around us and most are expanding their creativity.

The renaissance is coming, don't miss out!

This makes sense since the graphics community left Apple years ago for Windows. Apple is trying to create new markets that are stupid enough to pay for the Steve Jobs tax on an overpriced, slow intel based Macintosh. Evidently PT Barnum was right and there are more then enough morons to hand Apple more money for the same equipment over and over again.

It is fun watching Apple stock crash every day. The analysts have figured out that Apple has nothing to sell for high prices and with Vista and the ipod killer around the corner there is nothing left for Apple but bankruptcy.

imacDave: "They follow what the rest of the herd is doing. "

Like iMac users that come to Mac websites just like every other mac user in the herd and write posts making fun of people that aren´t creative or don´t own macs....
baaaaaah said the sheep.

I'm already ahead in after hours trading. If I bought now, I'd have more shares at the same value I sold for. I love being right.