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Category: Opinion

  1. Questions and speculation about the new MacBook… or MacBook Air… or will it be iBook?

    Many still recall the way Steve Jobs unveiled the MacBook Air…

  2. Apple’s irrational share price

    Apple is one company which has everything going for it, yet, for now, it still trades at a discount to fair value…

  3. Why Apple should ditch the Lightning connector and go all-in on USB-C

    USB-C was pitched years ago as the one connector to rule them all…

  4. What Apple’s next-gen Mac mini needs to return to its glory days

    Apple’s long-in-the-tooth mini will be getting an update before the year’s out…

  5. Why this analyst who advises to ‘sell’ Apple is dead wrong

    Apple stock received a rare sell rating on Monday when New Street Research’s Pierre Ferragu…

  6. Why Apple should acquire Tesla

    A decade after Tesla announced the Model S, and six years after its delivery, no other company…

  7. Apple’s special media event predicted to happen on September 12th

    Unless Apple breaks with years of tradition, it is about to reveal the date of its new iPhone launch…

  8. The two things that might sell me on an Apple Watch Series 4

    We today saw a not-unexpected sign that we’re getting closer to some new Apple Watch models…

  9. Apple could be poised to reveal a fantastic (and sensible) MacBook lineup

    The rumor mill notched up a surprise today…

  10. It’s time for much deeper insights into the character of Steve Jobs

    I’m angry about it, really…

  11. A $2,000 iPhone? It’s coming

    Apple is a company that’s well known for pushing the price envelope…

  12. Apple’s growth story has returned with a vengeance

    Apple is on a roll….

  13. How Apple could redesign money: Is it time for Apple to reinvent the dollar?

    If only there were some way Apple could also create a stable and predictable means of financial exchange…

  14. Despite missing last Christmas by a mile, Apple gains a foothold in the smart speaker market

    When Apple launched its HomePod smart speaker earlier this year, many critics claimed…

  15. This is the biggest winner from Apple’s Q3 2018 report (besides Apple)

    Apple just announced another quarter of blowout results during the spring 2018 period…

  16. Apple’s secret Services sauce sells systems

    espite making the hardware business look easy, Apple hasn’t always been incredibly successful…

  17. The myth of Apple’s impossibly difficult (yet super easy) hardware business

    Every time Apple has entered a new market segment, the wailing sirens of punditry have scrambled…

  18. Early reviews of Magic Leap’s AR headset suggest we’re years away from Apple Glasses

    The Magic Leap One augmented reality headset is finally available…

  19. Apple learns a lucrative lesson

    Last year, Apple introduced a trio of new iPhones…

  20. Apple is worth $1 trillion because of Tim Cook

    When Apple Inc. became the first U.S. company to be publicly valued at $1 trillion…

  21. 2 reasons to hold Apple for 2 years

    When Apple released iPhone 6 in 2014 it went to become the most popular smartphone in history…

  22. Why Apple is the future of capitalism

    Apple has pioneered a financial model that is the envy of corporate America…

  23. Apple should remake the mechanical keyboard

    As a company, Apple has traditionally been known throughout its history for two things…

  24. Time is on Apple’s side

    Apple has sold 52.7 million watches and that is between $14 billion to $17 billion in revenues…

  25. Apple is becoming a formidable fintech company

    A growing anxiety for bank executives is how and when big tech companies will encroach on their turf…

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