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Category: Opinion

  1. Apple: Rethinking the iPhone

    I had been concerned for several quarters that the battery replacement program…

  2. Apple’s iPad might influence the future of the Mac interface

    Adding iOS apps to the Mac might not be where Apple stops…

  3. Apple’s biggest challenge isn’t the iPhone, it’s the Mac

    Apple has a huge opportunity…

  4. The voice assistant war: What if nobody wins?

    One of the clearest developments that came out of 2018, and prominently on display last week….

  5. Why I just doubled my position in Apple

    Apple Inc. is one of Warren Buffett’s favorite stocks and his largest holding…

  6. Apple CEO Tim Cook’s letter to shareholders leaves one or two key questions unanswered

    By the end of October 2018, Apple was on its way to a decent quarter…

  7. The design nightmare that is the Apple TV Siri Remote

    I’ve been an Apple guy since the beginning. My first laptop was a Powerbook 100 with a built-in plastic trackball…

  8. 5 ways Apple can up its game in services

    Twelve years after the first iPhone arrived, smartphones are a mature product category…

  9. Apple turned back the clock at CES 2019

    It was almost like 2008-2012….

  10. The perfect iPad keyboard (has not been invented yet)

    Brydge, longtime makers of laptop-like keyboards for tablets, has stirred up a lot of excitement…

  11. Apple’s iPad Pro needs a pro version of iOS

    The iPad Pro runs iOS, the same operating system that runs on the iPhone…

  12. Imagining Apple’s post-iPhone future

    Apple’s reported plans to cut iPhone production by 10 percent in the first quarter of 2019…

  13. Cramer: Apple’s stock will continue to struggle until one of two things happen

    CNBC’s Jim Cramer says Apple’s stock will continue to struggle until one of two things happen…

  14. Typical Siri stupidity

    I thought Siri was smarter than this, but…

  15. Apple’s precarious and pivotal 2019

    Last week, Apple had to do something they almost never do…

  16. Apple’s errors

    As rare as last week’s Apple revenue warning from CEO Tim Cook may have been…

  17. Is the cult of Apple over? Tim Cook faces a struggle to revive the spark

    Apple customers have previously been known for an almost fanatical devotion…

  18. If Tim Cook’s all-hands meeting doesn’t fix Apple’s pricing, it’s pointless

    As yesterday’s surprise announcement of a significant holiday revenue shortfall made clear…

  19. Two things Tim Cook just did that make Apple look guilty today

    In the past couple of months, Apple CEO Tim Cook did two things that make Apple look guilty today…

  20. Apple’s awful iPhone news has a silver lining

    Apple on Wednesday warned investors that its revenue for the last three months of 2018..

  21. Loup Ventures: We continue to expect AAPL to outperform the rest of FAANG in 2019

    Apple reissued lower guidance for the Dec-18 quarter (8% below Street expectations), citing soft iPhone sales in China…

  22. Apple’s biggest needs for 2019

    It certainly wasn’t the finish to 2018 for which shareholders of technology giant Apple were looking…

  23. Is Apple at risk of becoming the next BlackBerry?

    BlackBerry once ruled the smartphone world…

  24. Why Apple must make January great again

    There was a time when Apple defined the future direction of the entire tech industry…

  25. Apple exited the home Wi-Fi market at the wrong time

    Apple exited the home networking business at exactly the wrong time…

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