“It has now been 602 days since Apple last updated its iMac lineup, a new record for the longest span between iMac refreshes ever,” Joe Rossignol reports for MacRumors. “The previous record was 601 days between October 2015 and June 2017 refreshes.”
“Since the original iMac launched in 1998, the computer has typically been updated at least once per year, with the sole exceptions being 2016 and 2018,” Rossignol reports.
“The iMac is not alone. The 12-inch MacBook and Mac Pro have also set record-long spans of 602 days and 1,866 days and counting respectively since their last refreshes,” Rossignol reports. “Apple has at least promised to release an all-new Mac Pro with a ‘modular’ design at some point in 2019, but has yet to share additional details.”
Read more in the full article here.
MacDailyNews Take: Apple management’s misplaced priorities, especially regarding the Mac, continue to hugely disappoint.
You kind of want to manage it like you’re in the dairy business. If it gets past its freshness date, you have a problem. — Tim Cook, 2008
SEE ALSO:
Apple CEO Cook on Macintosh’s 35th anniversary: ‘We love the Mac’ – January 24, 2019
Apple CEO Tim Cook, one-time ‘operations genius,’ is a failure at operations – January 11, 2019
Apple’s newest Mac Pro turns five years old today – December 19, 2018
Apple’s 2013 Mac Pro, five years later – May 31, 2018
Why can’t Apple keep their products up-to-date? – April 10, 2018
Why is it taking Apple so long to update the Mac Pro? – April 10, 2018
Apple needs to stop promising new products and start delivering them – April 6, 2018
Apple: No new Mac Pro until 2019 – April 5, 2018
The culture at Apple changed when Tim Cook took over as CEO – April 10, 2017
Apple’s desperate Mac Pro damage control message hints at a confused, divided company – April 6, 2017
Who has taken over at Apple? – April 5, 2017
Apple’s embarrassing Mac Pro mea culpa – April 4, 2017
Mac Pro: Why did it take Apple so long to wake up? – April 4, 2017
Apple sorry for what happened with the Mac Pro over the last 3+ years – namely, nothing – April 4, 2017
Apple’s apparent antipathy towards the Mac prompts calls for macOS licensing – March 27, 2017
Why Apple’s new Mac Pro might never arrive – March 10, 2017
Dare we hold out hope for the Mac Pro? – March 1, 2017
Attention, Tim Cook! Apple isn’t firing on all cylinders and you need to fix it – January 4, 2017
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015
[Thanks to MacDailyNews Reader “Johnny Appleseed” for the heads up.]
Tim Cook, master of operations…failures.
Premium products for premium customers at premium prices, is what we used to say.
Yesterdays products with high failure rates at premium prices is what it has become. For those who have had Apple computers their whole lives, it is a tragedy to see.
The year 2022: Apple streaming service content hasn’t been updated in almost 3-years.
😟
If the product don’t say phone, cook ain’t interested.
More proof cook is a massive failure, a Steve imposter. A wannabe who will never be.
Looks like someone figured out how to vote for himself over, and over, and over and over . . .
Votes are manipulated everyday and really don’t account for much.
Granny Hawkins (Outlaw Josey Wales):
“I say that big talk’s worth doodly-squat.”
That aside, you have not disagreed with one word, good. @Pajamas nailed it…
“What’s a Mac?”
Customers should start asking for red Macs and Timmy might wake up.
And this is in reference to what, exactly? I dare you to write it… Jobs was straight and could update the iMac and Cook is gay and can’t update the iMac. Is that your point?
Or Rose Gold…
Tim Cook has stated publicly:
“Some folks in the media have raised the question about whether we’re committed to desktops,”
He goes on to stress that desktops remain “really important” to users. “The desktop is very strategic for us,” he said. “It’s unique compared to the notebook because you can pack a lot more performance in a desktop — the largest screens, the most memory and storage, a greater variety of I/O, and fastest performance. So there are many different reasons why desktops are really important, and in some cases critical, to people.”
NOW compare this to the REAL actions regarding updating the desktops (iMac & the unicorn called Mac Pro)
This is a classical leadership problem: Statements inconsistent with actions.
And they wonder why people don’t take them “seriously”
Hence the well deserved alias of Pipeline Tim, or Roadmap Tim (Jobs by the way hated roadmaps..)
@Xavier
“He goes on to stress that desktops REMAIN “really important” to users”
No, they ARE extremely important, period. It, not an iPhone, defines Apple.
Absolutely shameful and shortsighted of Apple Management.
Hey Apple stop shooting yourself in the foot just because you have something nice in your hands!
@YoYo
Now that’s rich. Tim Cook’s biggest fangirl won’t kiss him on the cheek. WOW. It doesn’t even sound genuine, you tosser.
Well said, Xavier.
Working in the D.C. swamp for 12 years the job required contact with politicians.
On day one my supervisor told me, “don’t watch a politician’s mouth, watch their feet.”
Cook is certainly much better at politics and SJW role playing. Certainly not CEO of Apple and he needs to GO…
“If it gets past its freshness date, you have a problem.”
Tim, YOU are past the freshness date.
OLD story dated January 28,2019
As of Today, February 15, 2019 the Macrumors site says
it has been 620 days.
https://buyersguide.macrumors.com/#iMac
What will actually happen:
USB-C ports replace everything. Not enough USB-C ports. Everyone needs adaptors to do anything. Higher price.
New iMac wish list:
HDMI input. You’ve got that wonderful 5k screen, why can’t we connect stuff to it? Cable TV, Playstation, live camcorder output, even a second computer. It’s a huge waste of space to need a TV right next to your iMac. (Also, a hardware button for switching inputs.)
Fix hopelessly neglected finder. It is a slow clumsy waste of space and the find command buries properly spelled results under hundreds of irrelevant “context” hits.
Hard drive slot. If a Sony playstation can have this, there is no excuse for a Mac not having one. External drives with tangles of wires are inelegant and add failure potential.
Front accessible ports for SD cards, USB sticks, and headphones. RCA output for connecting to a stereo. People use this stuff, and having to turn your computer is another risk for damaging wires or unplugging things unexpectedly.
– Sliding lens cap for FaceTime camera. You told us once it was unhackable. It never will be.
– Real keyboard and mouse. (See Naga hex, lights not necessary. Working drivers are.)
– Mac compatibility. Stop breaking our software. Future Macs will still be able to run 32 bit software – if it is for windows!
– Nobody cares about making it a millimeter thinner! Add an inch just to remind yourself that it doesn’t matter, and maybe allow for some heat dissipation.
Tim Cook is proving himself to be the antithesis of his predecessor. True, no one can be Steve Jobs, but this is ridiculous. My father needed a new iMac last October and I was trying to convince him to wait for new models. Good thing he bought because we’re still waiting.
More new emojis is more important? LOL
Nothing can be done about Cook until the shareholders wake up and realize how far the company has deteriorated under his leadership. Shareholders put pressure up ladder. Only then will action be taken. Thats how Ballmer was gotten rid of.
According to a pre-CIA operations manual about how to subvert successful organizations:
“1. Insist on doing everything through “channels.” Never permit short-cuts to be taken in order to expedite decisions.
2. Make “speeches.” Talk as frequently as possible and at great length. Illustrate your “points” by long anecdotes and accounts of personal experiences.
3. When possible, refer all matters to committees, for “further study and consideration.” Attempt to make the committee as large as possible — never less than five.
4. Bring up irrelevant issues as frequently as possible.
5. Haggle over precise wordings of communications, minutes, resolutions.
6. Refer back to matters decided upon at the last meeting and attempt to re-open the question of the advisability of that decision.
7. Advocate “caution.” Be “reasonable” and urge your fellow-conferees to be “reasonable” and avoid haste which might result in embarrassments or difficulties later on.
I can definitely see Cook in #2.
http://www.openculture.com/2015/12/simple-sabotage-field-manual.html?fbclid=IwAR0FuV_AtETNk19d5TX20xYipIR4U1zG3aKHmv997E3s8WPbun02HC0-A0Q
“REAL ARTISTS SHIP”
– Steve Jobs
I’ve needing to upgrade to a new iMac for quite a few years now. Only because I didn’t want to throw away my current workflow on my home network of a combination of Macs, Windows and Linux machines. I passed on the last update because I didn’t feel it was significant enough update from what I already had. But now I worry as I migrate more stuff off my Mac platform onto Linux and Windows, I may be closing in to a point where I will leave the Apple garden altogether. Where is the next disruptive computing tech going to come from?
Apple user since the 1980’s. Only Apple device I want to upgrade right now is an iMac. The shine and magic is gone for everything else Apple. Something wrong with Cook’s social values peddling priorities.
this entire seriously goofed up situation reminds me of a great old song by ace entitled
“how long” (has this been going on?)
what on earth is wrong with apple management and the board of directors, that allows this sort of indolent foolishness to continue on year after year ?
giving away a market that by all rights they could dominate, instead they just limp along half heartedly paying lip service to desktop macs.
what a bunch of short sighted fools.
it goes way beyond stupidity to outright dereliction of duty.
iLack.
where is Johnny Ives? The space ship is done, at least enough that he can get back to real work. Someone with some sense needs to take the reins over there.
Absolutely shameful and shortsighted of Apple Management.
Hey Apple stop shooting yourself in the foot just because you have something nice in your hands!
Now do the Mac Pro.
1884 days!!!
That’s over five years!
Thank you! I was waiting for someone to point out the MOST EGREGIOUS EXAMPLE of MAC NEGLECT! Well done…
I’m seriously gonna lose my sh!t if I don’t see that new Mac Pro this year and it better be user upgradeable across the board like the cMacPro!
I need to replace my aging iMac. Yet I cannot bring myself to buy the current outdated and overpriced models. My next machine may be a Windows machine. I am tired of being the unwanted stepchild of the Apple family.
Years ago I switched to Apple because I could see the future for Windows and it wasn’t pretty. Now I am getting the same vision for Apple.
Currently, I am researching multi platform apps that can replace Apple Mail, Notes, Comtacts, Maps, etc.
Wake Up Apple!
What else is new? How long has the Mac Pro has been updated? Even longer! It seams that Apple is slowly moving away from the Mac. The services will not save them forevelike the iPhone. They need to go back to the Mac that started the company. To go back to upgrade them every year. That’s why some of the people are going to the Hackintosh. Mostly the pro segment. Also they need to make a lower price Mac as well to go up against the PC and the Chromebooks.
Forget Tim. Who is the VP of Hardware Engineering?