“Apple’s biggest mistake under CEO Tim Cook has been not acquiring Netflix, a strategist told CNBC on Friday,” Chloe Taylor reports for CNBC. “Speaking to CNBC’s ‘Squawk Box Europe,’ Daniel Ives, managing director of equity research at Wedbush, said Apple was currently facing its ‘darkest chapter’ since the iPhone era. “‘(But) we’re bullish on Apple’s services,’ he said. ‘The next few quarters will be an uphill battle, but we’re predicting a trillion-dollar market cap for Apple in 2019.'”

“In order to move into a new growth phase, Apple would have to invest in its services offering, Ives added,” Taylor reports. “‘You need content, you need fuel in that engine. They’re lacking original content and lacking video content, which is why we believe they’ll buy a large film studio in 2019,’ he told CNBC. ‘We’ve talked about potentially Sony, Lionsgate, A24 – a CBS or Viacom is potentially still on the table as well as a Netflix, as that’s the key to drive the services business… In my opinion, the biggest strategic mistake Apple has made since Cook took over is not buying Netflix. That was the deal that they needed to do because it comes down to content.'”

Read more in the full article here.

MacDailyNews Take: Horse hockey.

Until Apple actually buys Netflix, we’ll keep saying that Apple will buy Netflix for the same reason they bought Palm. — MacDailyNews, January 31, 2016

What is unique about Netflix? A handful of TV series are not worth $40 billion. Apple is perfectly capable of taking on Netflix without having to buy them, deal with integrating their employees, etc. — MacDailyNews, May 27, 2016

SEE ALSO:
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Citi analysts: 40% chance Apple will acquire Netflix now that President Trump’s corporate tax cut has been passed – January 2, 2018
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Apple approached Time Warner about possible merger before AT&T talks – October 21, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
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Bernstein: Apple buying Netflix would be a waste of $50 billion – October 5, 2016
A chance for an Apple buyout offer as Netflix stumbles – July 19, 2016
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Why Apple should buy Netflix – January 7, 2016
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Apple made ‘audacious bid’ for Top Gear trio of Clarkson, Hammond and May, but lost out to Bezos’ Amazon – September 1, 2015
Why Apple should buy Netflix – April 21, 2015
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Jim Cramer: Apple should buy Twitter or Netflix to spur growth – February 7, 2013
The Netflix buyout battle: Apple vs. Time Warner – April 10, 2012