Apple CEO Cook: ‘People are not born with the same resources’

“Apple CEO Tim Cook talked education with big German publication Bild this week,” Jonny Evans writes for Apple Must.

“Cook seems to be hanging out at the World Economic Forum in Davos this week (he met with Armenian President Nikol Pashinyan this morning),” Evans writes. “During his Bild interview (translated as ‘education is a great equalizer’), Cook focused on creativity in education, reflecting the company’s publication of its Everyone Can Create courses in Germany this week.”

“‘At Apple we think that creativity is something everybody is born with,” he said, describing the challenge of unlocking that creative spirit from children,” Evans writes. “‘We always thought that education is a great equalizer,’ Cook explained. “‘People are not born with the same resources but many are born with incredible opportunities to learn and to move up and do incredible things in live.'”

Read more in the full article here.

MacDailyNews Note: Find out more about how the projects in Apple’s “Everyone Can Create” guides teach students to develop and communicate ideas through drawing, photography, video, and music. And they help ignite creativity by giving teachers fun and meaningful ways to bring these skills into any lesson, topic, or assignment here.

19 Comments

  1. …”So that’s why I raise prices 40% every year for outdated tech, and why I mark up storage 10,000% in 2019, and why I sell products that haven’t been updated in years for the same intial price…

    Sincerely,

    Timothy D. Cook

  2. Ha, AND those kids better have big money, LOTS, because we only desire to sell expensive devices to big spenders, (just ask around here) not those lowly deplorable types. Let them buy Android.

    (as if they don’t spend real money and stick to that GOOG ecosystem then, forever)

    Oh… they already have Android
    devices? to a 10 to 1 ratio, and those kids and schools are using Chromebooks? and the full Google online suite of apps? ahhh, uh, but ours are better. We do pretentious, multi ethnic commercials that say nothing to prove it.

    (sorry)

        1. Most Admired Company does not mean accessible. Don’t try to conflate the two. Rolls Royce Motor Company and Bugatti are both highly admired companies, and their products are generally highly admired. However, their products are accessible to a very, very few people.

          Most of Apple’s products have become priced out of range of the vast majority of people. That’s “jr’s” point.

          Tim Cook tries to make the point that education is a great equalizer with Apple being a great supporter of that process. Yet the vast majority of Apple’s products are not accessible to the majority of the world.

          So, in reality, how is Apple supporting bringing education to those with access to extremely limited resources so as to bring about that equalization through education? The answer is Apple is not no matter what Tim Cook says.

    1. Apple has barely 1% iPhone market penetration in India (99 to 1 ratio). That’s darn pathetic even if it makes perfect sense in a country rife with poverty. It blows my mind to think Android smartphones dominate that much in a single country and Apple doesn’t stand even a tiny chance of doing anything to improve that situation. From a marketing and sales standpoint, something seems very wrong with Apple. However, I guess I could say the same thing about Rolex sales in India.

  3. Losers whining on and on and on and on…. its mind boggling to imagine who they could cope with life.

    … never new whining was a religion !

    Unbelievable how these people can not accept the very elementry fact that there are squares and there are circles.

    A square is a saqare and a circle is a circle..

    To them.. a circle has to be a square.. or it is sacrilegious. It just not allowed.. who dare a circle be a circle.

    Yet they go on and invest their lives in cirles, expecting them to be squares!

    Now if that is not a sign of insanity……

    1. Spelling corrected .. pardon ….grrrr.

      Losers whining on and on and on and on…. it’s mind boggling to imagine how they could cope with life.

      … never knew whining was a religion !

      Unbelievable how these people can not accept the very elementary fact that there are squares and there are circles.

      A square is a square and a circle is a circle..

      To them.. a circle has to be a square.. or it is sacrilegious. It just not allowed.. how dare a circle be a circle.

      Yet they go on and invest their lives in circles, expecting them to be squares!

      Now if that is not a sign of insanity……

  4. Just so long as he doesn’t espouse racist “white privelege” beliefs, or sexist “toxic masculinity” beliefs, Apple will be ok. If he becomes a tribalist spreading hate in the name of socialism, Apple is doomed.

  5. There will always be the haves and the have nots. I believe I’m somewhere in between. I just don’t go around cursing those who have a bit more than me as long as I’ve got a roof over my head and a full stomach. Apple has definitely helped me live comfortably over the years. I have to admit I don’t understand the way Apple is being run as of late, but then again, there are also lots of other things I don’t understand (like the entire stock market).

    Apple is always saying how it wants to help people but their products are priced so high that most people on the planet will never use or even see an Apple product. I don’t think Apple has one product that is aimed at the masses and that’s rather sad. Don’t companies usually have at least one loss leader product for a high percentage of consumers to be able to afford? Even Apple’s dongles seem to be priced quite high in comparison to similar products.

    I’m far from being some financial genius, so maybe my reasoning is very wrong. Gosh, I just wish I knew what was really going on at Apple and why they keep giving away market share without a fight. I suppose simply lowering prices isn’t the way to go but when products are so similar to the competition, what else can be done but to lower prices to some degree to stay competitive.

    1. Technological breakthroughs have a way of trickling down to masses in time.

      So do Apples contributions.
      Inovation is not cheap!

      Apple has a lot of products that are accessible by the masses( just not their flagship, latest and greatest.)… through offerings of older models in their lineup… refurbished items, and 2nd hand/grey markets ! …

    2. “I suppose simply lowering prices isn’t the way to go but when products are so similar to the competition, what else can be done but to lower prices to some degree to stay competitive.”

      A very common sentiment, which is simplistic, and totally inaccurate. The security/privacy and the ecosystem alone discriminate Apple from every other ‘competitive’ product.

  6. Education is indeed the great equalizer, but I don’t believe that what Apple promtes could be considered ‘education’. They, like alm other tech companies with their fongers in the mega-market education pie, are a joke.

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