“The company has rolled out at least one new iPhone in each of the last several years, adding features that have pushed the starting price of its top-of-line model above $1,000,” Krouse reports. “With less fanfare, Apple has also let U.S. customers trade in older models for credit — a program it is now hoping will help mitigate the sticker shock.”
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MacDailyNews Take: Whatever it takes. We do feel that Apple could have done a better job of moving this program along. Perhaps they held back so as to not upset carriers and other iPhone resellers?
Apple launches trade-in program in China to get Android users to upgrade to iPhones – January 3, 2019
Apple expands iPhone XS, XS Max, and XR trade-in program to more countries – December 24, 2018
Apple promos GiveBack program with trade-ins now worth instant credit toward new Mac, iPhone, iPad, Apple Watch – August 9, 2018