“On Wednesday, Apple’s biggest surprise wasn’t new phones, but a new feature in the forthcoming Apple Watch Series 4 — the ability to run an electrocardiogram (ECG) test just by placing your finger on a button,” Kif Leswing writes for Business Insider.

“Over at the headquarters of AliveCor, a startup based in Google’s hometown of Mountain View, they, too, were surprised by the announcement, CEO Vic Gundotra said in a phone interview on Thursday. Gundotra is a former Googler, widely known as the executive behind the Google+ social network,” Leswing writes. “Specifically, Gundotra says that his company was confused by Apple’s claims that the Series 4 will be the first over-the-counter ECG testing device for consumers.”

“‘We were watching [the announcement], and we were surprised,’ Gundotra said. ‘It was amazing, it was like us being on stage, with the thing we’ve been doing for 7 years,’ referring to AliveCor’s product for detecting atrial fibrillation (AFib), a tough-to-spot heart disorder that manifests as an irregular, often quick heart rate that can cause poor circulation,” Leswing writes. “‘Although when they said they were first to go over-the-counter, we were surprised,’ he continued. ‘Apple doesn’t like to admit they copy anyone, even in the smallest things. Their own version of alternative facts.'”

Read more in the full article here.

MacDailyNews Take: Poor Vic sounds more than a little butthurt over getting Sherlocked and one-upped.

The fact is that the only one employing “alternative facts” is Vic Gundotra:

Have clarity on this — Alivecor is available to buy over the counter or online, but a doctor reviews the first ECG to “unlock” it within 24 hours. After that, immediate results. Apple has clearance from FDA to deliver that reading to consumers right away.Christina Farr

Google VP Gundotra: Uh, that stuff I spewed about Apple, I didn’t really mean it – May 26, 2010
Google’s laughable anti-Apple tantrum: Hubris or fear? – May 22, 2010
Google: Android created to try to stop ‘draconian’ Apple-dominated future – May 20, 2010
Google’s embarrassing demo: iPad vs. Android device (with video) – May 20, 2010