MacDailyNews presents live coverage of Apple’s ‘Gather Round’ September 12th special event

65 Comments

Apple CEO Tim Cook and a team of Apple executives will be holding their “Gather Round” special event at 10am PDT / 1pm EDT today, September 12th.

The special event will take place at Apple’s campus in Cupertino, California in the Steve Jobs Theater.

It is widely expected that Apple today will unveil the new iPhone Xr, iPhone Xs, iPhone Xs Max, the all-new Apple Watch Series 4, and more!

Apple’s special event will be webcast live by Apple here, on Twitter, and via the Apple Events app on Apple TV.

MacDailyNews will offer live notes during Apple’s special event presentation right here on this page. So, just open both the webcast and this page so you can watch and comment live!

Apple’s ‘Gather Round’ September 12th special event live notes:

• AAPL: $220.033, -$3.817 (-1.71%) @ 2:46PM

• End of event

• Cook: Our hands on area opens in just a moment. Cook thanks everyone for making today possible
• Cook recaps today’s announcements
• Cook: macOS Mojave coming on September 24th
• Cook: tvOS and HomePod updates coming Monday, Sept. 17th; there are more than 100 video partners now in Apple’s TV app

• MDN Ed: iPhone 7 starting at $449 is really an unbelievable deal that should help expand iPhone’s users base.

• iPhone 7 starts at $449, iPhone 8 starts at $599
• iPhone Xs Max 64GB, 256GB, 512GB, starts at $1099 (preorder Oct. 14, ship Sept 21)
• iPhone Xs 64GB, 256GB, 512GB, starts at $999 (preorder Oct. 14, ship Sept 21)
• iPhone Xr, 64GB, 128GB, 256GB, starts at $749 (preorder Oct. 19, ship Oct. 26)

• Jony Ive product video for the new iPhone family

• AAPL: $221.08, -$2.77 (-1.24%) @ 2:35PM EDT

• Battery life: 1:30 more than iPhone 8 Plus
• Smart HDR, wide color
• Portrait Mode using a single lens camera with advanced bokeh and depth control
• Single camera system: 12 MP wide angle, 6-element lens, OIS
• Video stabilization
• 1080p 60 fps video
• Next-gen Neural Engine
• Apple A12 Bionic chip (7nm)
• Face ID. Same TrueDepth Camera system as in iPhone Xs and Xs Max
• No 3D Touch; has Haptic touch instead
• No Home button
• Tap to wake
• True Tone display
• 6.1-inch Liquid Retina display: LCD display that goes edge-to-edge: The most advanced LCD ever in a smartphone
• iPhone Xr, 700 Series Aluminum. Comes in white, black, blue, coral, yellow, and (PRODUCT)RED
• Slightly bigger bezels
• iPhone Xr intro video

• AAPL: $221.1282, -$2.7218 (-1.22%) @ 2:25PM EDT

• Apple GiveBack: Bring or send any device in and if Apple determines it can be used by someone somehow, they’ll pay you for it
• iOS 12 is designed to make your iPhone last longer
• iPhone Xs uses recycled tin with no change in quality
• All of Apple facilities run on 100% renewable energy
• Lisa Jackson discusses Apple’s environment initiatives
• 5.8-inch iPhone Xs and 6.5-inch iPhone Xs Max has made in the most environmentally-friendly manner possible

• Dual SIM in China – special model with two physical SIMs
• Support for eSIM requires support from carriers, so check your carrier
• Apple’s eSIM technology comes to Apple iPhone
• Dual SIMs: DSDS: Dual SIM Dual Standby
• Battery life: iPhone Xs Max delivers up to 1:30 longer battery life vs. iPhone X
• Battery life: iPhone Xs delivers up to 30 minutes longer battery life vs. iPhone X

• iPhone Xs 4K video demo
• Computational photography and videography are amazing; delivering professional results to everyone
• New depth slider lets you adjust the depth of field when editing photos; powered by A12 Bionic
• Bokeh is vastly improved
• Portrait Mode and Portrait Lighting are now better than ever before
• New feature: Smart HDR. A breakthrough. iPhone Xs takes multiple photos and exposures and seamlessly merges them into one
• Apple’s ISP is connected to Neural Engine. A12 and Neural Engine and do instant red eye reduction, improved Portrait mode, and much more
• Apple’s imagine signal processor is unmatched
• TrueDepth Camera: 7MP sensor
• Optical Image Stabilization
• 12MP wide-angle, 12MP telephoto
• iPhone Xs camera is a remarkable dual camera system
• Phil Schiller retakes stage

• Directive Games: Galaga AR: Galaga free of the confines of the the video game cabinet; coming later this year
• Steve Nash: Homecourt is great for any basketball player who wants to get better, from beginner to professional
• Only on an iPhone can real-time shot tracking happen
• Nex Team: Homecourt with Steve Nash. Track basketball shots in real-time.
• Developer demos: Bethesda Game Studios: Blades (coming this fall)
• AR Quicklook lets to bring items into the real-world to see what they’d look like (say a sofa in your living room)
• A12 Bionic is designed to deliver the best in Augmented Reality
• Core ML is up to 9x faster, but run with as little as 1/10th the energy
• Siri Shortcuts can be easily created with multiple shortcuts

• Next-gen Neural Engine unlocks real-time Machine Learning
• Machine Learning
• Apps launch up to 30% faster
• Without question the A12 is the smartest and most powerful chip ever in a smartphone
• A12 Bionic can process 5 trillion operations per second
• The A11 Bionic – 600 billion operations per second
• 8-Core Neural Engine
• 4-Core GPU
• 6-Core CPU (two high performance cores, 4 high efficiency cores; all 6 cores can run simultaneously
• The industry’s first 7nm chip
• Apple A-series chip: Apple A12 Bionic

• Face ID is the most secure facial authentication ever in a smartphone
• Face ID powered by TrueDepth Camera system (please say it works at any angle – MDN Ed.)
• Stereo sound better than in any iPhone to date
• Both have 3D Touch
• 1 million-to-1 contrast ratio
• It’s about the same physical size as the old iPhone Plus models, but it’s nearly all display
• New 6.5-inch Super Retina display in iPhone Xs Max
• Display has 60% greater dynamic range
• 5.8-inch OLED Super Retina display
• IP68 2 water resistance
• Gold, Silver, and Space Gray
• Display is the most durable glass ever in a smartphone
• Surgical grade stainless steel – new gold finish
• The most advanced iPhone Apple has ever created… video being shown of iPhone Xs and iPhone Xs Max

• iPhone X, the world’s #1 smartphone, has 98% customer satisfaction

• Cook: Now lets talk about iPhone

• Apple Watch Series 4 ad being shown

• Series 4 with GPS starts at $399; LTE starts at $499; Series 3 repriced at starting at $279
• watchSO 5 available on September 17th
• Apple Watch Series 4 available on September 21st
• Apple Watch Hermès also available
• Nike+ has been optimized for Series 4 – Nike Sport Lopp has new reflective yard for nighttime visibility
• All band colors and band styles fit any generation of Apple Watch

• Stainless in silver, polished black, and gold stainless
• Silver, Gold, and Space Gray

• Apple Watch Series 4 can change the way you live each day.
• Apple Watch encourages users to live a more active, healthier life
• Jony Ive: Apple Watch Series 4 is thinner! 😉
• Series 4 video being shown
• Outdoor workout time increased to 6-hours
• Battery life: Series 4 has the same 18-hour all-day battery life as Series 3
• watchOS 5
• All info is private, encrypted on the device and in the cloud
• Heart features will be available to U.S. Apple Watch Series 4 customers and Apple is working to gain the necessary approvals to bring it around the world
• Apple Watch Series 4 has received clearance from the U.S. FDA
• Williams retakes stage: It’s great to have the support of the American Heart Association
• Dr. Benjamin: On-demand ECG is game-changing
• Dr. Ivor Benjamin, MD, FAHA, president of American Heart Association take stage
• All ECG recordings are stored in Health app in PDF you can share with your doctor
• You can take an ECG at any time: just open the app and place finger on Digital Crown (process takes just 30 seconds)
• Apple Watch Series 4 is the first ECG product offered over the counter directly to consumers
• New electrical heart sensor allows for Series 4 to take an electrocardiogram (ECG)
• Notification of AFib (atrial fibrillation)
• Notification if your heart rate is thought to be too low
• Series 4 optical heart sensor is more advanced

• After detecting a fall, the Watch can call emergency services
• Series 4 can tell between a fall, a slip, and a trip
• Apple Watch Series 4 can detect a fall – seems easy, but it’s not
• Series 4 has a next-gen accelerometer and gyroscope
• Apple Watch Series 4 powered by Apple S4 SiP, 64-bit, Dual-Core, up to 2X faster performance

• Back is made of black ceramic and synthetic sapphire
• All new speaker: 50% louder, much better, much louder sound
• The Digital Crown has been completely reengineered – now includes haptic feedback
• New Breathe app Watch face
• Modular face has been redesigned. Now you can add third-party apps
• New Watch face with up to 8 complications – user customizable
• New complications show even more info and detail
• Series 4 is thinner than Series 3
• 42mm and 44mm models
• Displays are over 30% larger
• Apple Watch Series 4: Everything about it has been redesigned and reengineered
• As seen in the leaks
• Next-gen Apple Watch intro video…
• Apple Watch looks in the background and notifies you of unusual elevated heart rates
• Apple Watch offers users three core things: connectivity, fitness, and health
• Jeff Williams takes stage
• Apple Watch has become an indispensable part of millions of people’s daily lives
• Apple Watch is the #1 watch, not just smartwatch, in the world
• Apple Watch

• Cook: We’re going to tell you today about 2 of our most personal products
• Apple is poised to ship their 2 billionth iOS device
• Apple Retail Stores are now welcoming over 500 million visitors per year
• Cook talks Apple Retail
• Cook: “Welcome to the Steve Jobs Theater.”
• Tim Cook takes the stage

• Tim Cook opens case – oops, it’s just the clicker for the Keynote
• Employee uses Apple products and technology (Apple Watch, Siri, AirPods, etc.) to deliver secrets on time
• Two minutes before show, Apple employee races with secrets (many of which we already know) in briefcase to Steve Jobs Theater…
• Video open
• Lights go down…
• Event begins with video walk into Steve Jobs Theater

• Here we go!

• Approximately 10 minutes to go!

• AAPL: $222.35, -$1.50 (-0.67%) @ 11:49AM EDT

• iPhone names, storage, colors below are based on leaked details from Apple’s sitemap XML files

• iPhone XS (5.8-inch OLED screen) and XS Max (6.5-inch OLED screen):
– Storage: 64GB, 256GB, 512GB
– Colors: Space Gray, Silver, Gold

• iPhone XR (6.1-inch LCD screen):
– Storage: 64GB, 128GB, 256GB
– Colors: Black, White, Red, Yellow, Coral, Blue

• Less than 3 hours to go!

• AAPL: $221.55, -$2.30 (-1.03%) @ 10:23AM EDT

• Test: 10:21am EDT – HQ
• Test: 07:20am PDT – SJ

65 Comments

    1. …and also Assistant to the Manager for the V.P of Audible Woo-Hoo was at top of their game.

      I’m so impressed they can still do the Apple catcall with as much verve as when Apple made HUUUUGE announcements.

      Reply

    2. I have always been aware of forced and timed hand crapping, particularly around front few rows. Somebody behind the stage must be signalling when to applaud. It was obvious. I understand it’s all about the “production” but it’s also an ugly turn-off, and a childish idea. Apple should not have to do that. They should try to induce spontaneous applause.
      Also, as far as I remember, Jobs, seldom, if ever (actually never) looked down to see prompter screens like Tim does constantly. Jobs knew what he was talking about and what to tell and excite the audience. He was indeed an excellent speaker and a showman.

      Reply

  8. Nice new watch. Unlikely to upgrade my Series 3.

    Very ‘meh’ phone upgrades. Shoulda dropped the X(s) to $899 & let the X(s) Max take the $999 spot. Thinking of holding onto my 8+ for another year.

    I’m not impressed. I didn’t even get the impression the Apple folks are impressed with the new phones.

    Reply

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