“We still don’t know what Apple’s TV plans are, but we do know Apple wants us to know it is serious about its TV plans,” Peter Kafka writes for Recode. “Latest example: Apple says it has a ‘unique, multi-year content partnership’ with Oprah Winfrey, who will ‘create original programs that embrace her incomparable ability to connect with audiences around the world.'”
“Apple’s Winfrey announcement follows similar announcements about video projects involving Jennifer Aniston, Reese Witherspoon, Steven Spielberg and other well-known creators and brands, all engineered by Jamie Erlicht and Zack Van Amburg, the former Sony executives Apple hired to reboot its original content plans last year,” Kafka writes. “But Apple still hasn’t told the world — or most people in Hollywood, including some of the ones it is making deals with — what it plans to do with all the stuff it is making.”
Kafka writes, “One TV executive who has talked to Apple tells me Apple says it intends to sell a standalone subscription to its original video shows, priced below Netflix, whose standard offering costs $11 a month in the U.S.”
Read more in the full article here.
MacDailyNews Take: We’ll see hopefully no later than early 2019, although we’ll hope against hope that we’ll see it debut this fall, ready-to-go for Christmas. Whenever it’s finally unveiled, it’s going to be huge!
SEE ALSO:
Apple announces multi-year partnership with Oprah Winfrey – June 15, 2018
Apple inks content deal with Oprah Winfrey – June 15, 2018
Apple’s original content is further along than you think with 16 new shows in the works – June 15, 2018
Apple is close to a deal for an animated feature film – June 14, 2018
Breaking Bad’s Aaron Paul join Apple’s upcoming drama ‘Are You Sleeping?’ – June 14, 2018
Apple nabs creative development executive Layne Eskridge from Netflix – June 12, 2018
Apple hires Broadway Video’s Kelly Costello as business affairs executive – June 12, 2018
‘Master’s of Sex’ star Lizzy Caplan joins cast of upcoming Apple series ‘Are You Sleeping’ – June 7, 2018
Apple TV: The underestimated story – June 5, 2018
‘Once Upon a Time’ co-creators sign on as showrunners for Steven Spielberg ‘Amazing Stories’ reboot for Apple – May 22, 2018
Apple inks deal for Isaac Asimov ‘Foundation’ TV series – April 10, 2018
Apple aiming original TV series launches for spring or summer 2019 – March 26, 2018
Is this Apple’s plan for Apple TV? – March 22, 2018
Apple orders animated comedy ‘Central Park’ from ‘Bob’s Burgers’ creator Loren Bouchard – March 12, 2018
Apple hires Carol Trussell as Head Of Production for Worldwide Video Programming division – February 22, 2018
Apple loses bidding war over J.J. Abrams sci-fi drama ‘Demimonde’ to HBO – February 2, 2018
Apple and HBO in bidding war for J.J. Abrams sci-fi drama series – January 17, 2018
Apple’s TV tactics: Can Cupertino figure out the television formula? – January 16, 2018
Apple orders ‘See’ series, a futuristic drama from ‘Hunger Games’ director – January 10, 2018
Life after iTunes: Apple’s big media challenge – January 9, 2018
Apple developing new original drama ‘Are You Sleeping’ starring Octavia Spencer – January 3, 2018
Three more Amazon Studios executives move to Apple – December 26, 2017
Apple orders space drama series from ‘Battlestar Galactica’ producer Ronald D. Moore – December 15, 2017
Apple gives Jennifer Aniston-Reese Witherspoon series a 2-season order, confirms Spielberg’s ‘Amazing Stories’ reboot – November 9, 2017
Apple outbids Netflix for show starring Jennifer Aniston and Reese Witherspoon – November 8, 2017
Apple eyes iconic studio as base for Hollywood production push; vying with Netflix for high-profile Jennifer Aniston drama – September 1, 2017
The magic and misdirection of Apple’s streaming strategy – August 18, 2017
Apple wants to spend $1 billion on 10 original TV shows over the next year – August 16, 2017
Former WGN America president Matt Cherniss joins Apple in latest TV push – August 15, 2017
Rivals leaving Apple behind as Apple TV remains stuck in a test pattern – August 8, 2017
Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke – June 30, 2017
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017
Except that Apple has zip as far as an attractive library to offer. Unless they start buying up libraries of films and TV shows. Cheaper than Netflix with a handful of shows stll ain’t going to cut it.
Exactly, Apple needs way more than a couple new shows, you need at least one of the following:
1. a stock library of old shows and movies to compete against Amazon and Netflix.
2. an amazing offering of live sports
3. Something unique, like a library of classic movies, which are woefully underrepresented on Netflix streaming, for example.
4. A great variety of live/recorded music concerts–classical, opera, pop, rock, jazz, rap–again, woefully missing on other streaming sights.
Sony’s media library was worth the investment. Apple missed out on that opportunity, Imo.
Apple? Beating some one on prices? No, I highly doubt it.
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If the plan is to market their original content without offering other shows that they have in iTunes that they sell and rent, they need to start off with a large library of content for a price less then the others otherwise its worthless
Original content is nice, but your not going to please everyone with a smattering of original shows, some may get royally panned and no one will watch or subscribe….
Why don’t they just buy Netflix?
too proud – they think they can do it better
same reason they don’t care to make computers anymore
they know better
Apple shows plus a few channels of cable? Compelling
This content should be included with Apple Music subscription until is it well enough established to justify a standalone service.
It will take a great deal of QUALITY content to make me add yet another subscription video service to my list.
I doubt Apple has said anything in regards to pricing. I think Apple needs a lot more than just original programs to pull in subscribers for a competitive video-streaming service.
Apple should at least be able to compete against Amazon or else… give up all hope.
APPLE: A new “Hollywood Studio” but in Palo Alto.