“Apple has staked much of its growth prospects on its wide-ranging services business, but a new survey indicates vastly different uptake rates for the company’s individual services offerings,” Patrick Seitz writes for Investor’s Business Daily.

“Among its current offerings, iCloud online data storage has the broadest adoption, according to a survey by Consumer Intelligence Research Partners. In the first quarter, 43% of Apple customers surveyed in the U.S. reported having a paid iCloud account,” Seitz writes. “By contrast, less than 5% of iPhone and iPad owners reported having AppleCare extended-warranty service, CIRP said in a report Tuesday.”

“Some 16% of iPhone owners said they subscribe to the Apple Music streaming service,” Seitz writes. “At the same time, 25% of iPhone owners report still using the legacy iTunes music download service.”

Read more in the full article here.

MacDailyNews Take: Apple’s services revenue rose 31% year over year to $9.19 billion in the March quarter. If that’s “mixed success,” then more, please!

Morgan Stanley: Buy Apple shares on the ‘emerging power’ of its services – May 24, 2018
Apple as a service: Services offer growth, visibility, and profitability – May 15, 2018
AAPL’s paradigm shift – May 11, 2018
Apple Services: The nitrous in Cupertino’s profit engine – November 27, 2017
Inside Apple’s massive services results – August 9, 2017
Misunderstanding Apple Services – August 7, 2017
Dispelling the Apple Services myth – May 3, 2017
Apple’s Services business: $7 billion in revenue last quarter alone – May 3, 2017
Apple’s Services (App Store, Apple Music, Apple Pay) business is an unstoppable juggernaut that’s still just gathering strength – May 3, 2017