“AR wearables a great fit for Apple,” Gene Munster writes for Loup Ventures. “Futurist Charlie Fink sums up AR best: ‘The world is going to be painted with data.’ Tim Cook agrees, and in 2017 said, ‘AR is one of those huge things that we’ll look back at and marvel at.’ Cook is doing everything in his power to advance the theme, as evidenced by three developments in 2017 including; releasing an AR development platform (ARKit), shipping dedicated AR optics in the iPhone X, and purchasing SensoMotoric (a wearable computer vision technology).”
“We believe AR is real and Apple will be a beneficiary,” Munster writes. “We expect Apple’s AR theme to play out in three phases. First, this fall we expect 2 to 3 new iPhones to join iPhone X with advanced optics for AR (VCSEL arrays). Second, AR apps built using ARKit will slowly become the next gold rush for developers, led by games, ecommerce, and education. Last, we expect Apple will release Apple Glasses late in 2021.”
“AR is better hands-free. We’re not made to experience the world holding up a tiny window. Our arms and eyes get tired. Glasses solve that problem, but they also create a problem by breaking a social dynamic around privacy,” Munster writes. “We expect minuscule wearable adoption until the utility of an AR wearable offsets the negative social dynamic. Simultaneously, the technology must advance to a point where the design of the glasses is not a negative factor (as we’ve seen with smart watches). Once that happens, wearables will likely go mainstream.”
Much more in the full article – recommended – here.
MacDailyNews Take: Boy, we hope Apple can do it right as soon as 2021!
Someday, hopefully sooner than later, we’ll look back at holding up slabs of metal and glass to access AR as unbelievably quaint. — MacDailyNews, July 28, 2017
The impact of augmented reality cannot be overstated. It will be a paradigm shift larger than the iPhone and the half-assed clones it begat. — MacDailyNews, August 4, 2017
Augmented Reality is going to change everything. — MacDailyNews, July 21, 2017
SEE ALSO:
Apple patent application reveals work on eye-tracking technology for VR and AR headsets – April 27, 2018
Apple prepping Micro-LED displays for Apple Watch and Smartglasses for 2019, sources say – April 3, 2018
Apple CEO Cook on the future of fashion, shopping, and AR smartglasses – October 11, 2017
Apple’s AR smartglasses – understanding the issues – August 29, 2017
Bernstein: Apple’s ‘smartglasses’ opportunity ‘could be enormous’ – August 25, 2017
Apple working on several prototypes of AR glasses – August 4, 2017
Apple’s next big move: Augmented reality – August 3, 2017
Apple’s rumored new glasses will be an even bigger deal than the iPhone – July 28, 2017
Apple smart glasses are inevitable – July 28, 2017
According to Gene Munster, Apple will release Apple Glasses late in 2021, right after they release the big-screen TV he predicted for years. 😉
Hope im alive to see them when they come out .
What’s this, a tax write off!
Gene, are you sure Apple is developing glasses. Are you sure those aren’t tiny 3” TV screens with minimum viewing distance?
I’m long on liquidmetal until this date. I think the need for light strong alloys for small electronics will be a perfect use-case for the material. Hope so anyhow!!
Gee in the meantime it’d be nice if Apple could figure out a way to provide decent high end Mac Pro’s for the professional market. I mean, if they have time and resources to do that that is. I wouldn’t want to push them into doing something so terribly obvious.
They promised to do so but they’re taking their fscking time. Damn Apple, putting their engineers to work on pie-in-the-sky projects just like Google, relying on their cash cow to see them through while they dick around with “interesting” tech. Both companies are too rich, fat and happy to really bother trying to change the world any more. If they manage to do so it will be an accident. It’s disgusting. The Steve Jobs motto “stay hungry” apparently only works as a motivator if you’re actually hungry.