“This has been bugging me for a while — definitely since iOS 11 was unveiled last June and probably before then. I have no clue what Apple’s strategy is with their iOS app icon sets, other than to resign myself to the truth that there isn’t one,” Benjamin Mayo blogs eponymously. “For simplicity, I’m focusing on just the share icon in this post (what Apple formally calls the ‘action’ button) but these criticisms apply much more widely.”

“iOS 7 infamously introduced 1px line icons for toolbars with geometric, boxy, shapes. Like all of iOS 7, this was a controversial shift from what came before it, but Apple did apply it consistently,” Mayo writes. “Community response to this radical redesign was very split; I recall hating most of it. It didn’t seem like Apple was dead set on it either. Over time, Apple retracted some of these things. The font became less whisper-thin, popovers and other logical layers incorporated real drop shadows. The synergies with the icon set began to disappear.”

“My gripe is there is no consistency, no structure or logic,” Mayo writes. “It’s scattershot, it’s a mess of competing visions. I couldn’t say what Apple’s human interface team wants the share icon to look like, let alone the structure and experience of iOS apps as a whole. Everything is in disarray.”

Read more in the full article here.

MacDailyNews Take: Perhaps having an industrial designer in charge of user interface design wasn’t such a hot idea after all?

Pick a design language, one design language, and stick to it consistently, Apple!

Once again, the issue with Apple Inc. today is a matter of focus or, more precisely, lack thereof.

Enough dicking around with doorknobs. Let’s have some serious Jobsian focus on the customers’ experience again, please!

SEE ALSO:
Jony Ive returns to Apple’s management of design team after 2 years – December 8, 2017
Royal College of Art in London appoints Apple’s Jony Ive as its Chancellor – May 25, 2017
Pundits suspect Apple’s Jony Ive no longer involved in iPhone, Mac product design – November 22, 2016
Where is Jony Ive? – March 28, 2016
Obviously, Jony Ive is preparing to retire from Apple – May 27, 2015
Jony Ive is Apple’s next Steve Jobs – May 27, 2015
What Jony Ive’s ‘promotion’ really means – May 26, 2015
Now Jony Ive will have an even bigger influence over Apple’s image – May 26, 2015
Stephen Fry meets Jony Ive, Apple’s newly-promoted chief design officer – May 26, 2015
Jony Ive gives up day-to-day managerial duties to focus on big picture – May 26, 2015
Jony Ive promoted to ‘Chief Design Officer’ – May 25, 2015
Jony Ive is the most powerful person at Apple – December 12, 2014
Jony Ive hasn’t been given too much power at Apple – because he’s always had it – February 5, 2013
Steve Jobs left design chief Jonathan Ive ‘more operational power’ than anyone else at Apple – October 21, 2011