“Following Facebook’s acknowledgement that it had let a political ad targeting firm scrape the personal data of 87 million users, I rushed to see what kind of personal data the social network and Google had gathered on me. Both had more information, reaching back longer, than I had envisioned.,” Jefferson Graham reports for USA Today. “So Apple was next. I use an iPhone, iPad and two Mac computers, and Apple also offers data downloads in the privacy section of its website. It’s hard to find, and once you do make the connection, you can expect a hefty wait to get the results.”

“But don’t expect to stay up all night reading what Apple has on you,” Graham reports. “The zip file I eventually received from Apple was tiny, only 9 megabytes, compared to 243 MB from Google and 881 MB from Facebook. And there’s not much there, because Apple says the information is primarily kept on your device, not its servers. The one sentence highlight: a list of my downloads, purchases and repairs, but not my search histories through the Siri personal assistant or the Safari browser.”

That’s “very different from what I got from competitors Facebook and Google, which both track our moves, likes and queries in order to sell targeted advertising to sponsors,” Graham reports. “Apple makes a big deal about its different approach to privacy on the company website, and it paints quite an effective selling proposition for buying an iPhone vs. a Samsung Galaxy or Google Pixel phone.”

Read more in the full article here.

MacDailyNews Take: Think Different.

The more people are educated about unchecked data collection and the more who value their privacy, the better Apple’s sales will be. Today, it’s literally Apple against the world.MacDailyNews, July 14, 2017

People who value privacy and security use Apple products.MacDailyNews, September 12, 2015

Apple should be running a massive ad campaign that clearly explains how they stand apart from virtually every other major Silicon Valley company when it come to privacy and monetizing users. Every time there is a breach or an abuse at Facebook, Google, etc. Apple should be ready to pound their privacy message into the general public’s exceedingly thick collective skull.MacDailyNews, April 10, 2018

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