“Apple spent almost $3.4 billion on research and development over the course of its second fiscal quarter of 2018, a $602 million year-over-year increase that brings the company’s six-month spend on future operations to nearly $6.8 billion,” Mikey Campbell reports for AppleInsider. “Detailed in a Securities and Exchange Commission filing on Wednesday, Apple’s $3.38 billion outlay accounts for 6 percent of its net sales for the three-month period ending in March. The figure is down about $29 million from its record-setting 2018 holiday quarter.”
“Apple typically allots 4 percent or 5 percent to R&D — 4 percent in quarter one — leaving the 6 percent doled out this period on the high end of its range,” Campbell reports. “The company last hit 6 percent in the third quarter of 2017, just prior to the unveiling of iPhone 8 and iPhone X.”
“The increase in spending, as it relates to quarterly net sales, hints at work on projects that go beyond product maintenance,” Campbell reports. “Apple is widely rumored to launch a trio of new iPhone models later this year,… [and] beyond iPhone, Apple is investing heavily in augmented reality. The company’s efforts have so far been limited to iOS and ARKit, which recently received a few new features with the release of version 1.5 in iOS 11.3, but rumblings suggest big plans for the technology… The company is also moving ahead with its autonomous vehicle platform built from the remnants of ‘Project Titan.'”
Read more in the full article here.
MacDailyNews Take: May Apple’s R&D investments bear much fruit!
SEE ALSO:
An Apple R&D bonanza – March 15, 2018
Is it worth having Eddy Cue at Apple, because that would release further funds that can go into R&D
Apple is spending on the consumer division soon to engulf all of Apple. This explains the state of the current Mac.
Wonder what the hell they’re spending all that money on? Guess we can cross out networking hardware, displays and headless Macs…
“all that money on?”
The next great thing… as in “If I were running Apple, I would milk the Macintosh for all it’s worth – and get busy on the next great thing.”
Hapless Cook Apple DID NOT MILK the Mac for all its worth.
There, I fixed it for you …
Did you enjoy being “Wrong Again”? …
Indeed. He/she/it thinks iOS is a real OS and that Intel is somehow slowing down Apple. He couldn’t be more wrong on both counts.
Agree totally …