“It’s been surprising how far behind Apple is when it comes to investing in content beyond music,” Tim Bajarin writes for PC Magazine. “Apple invest[ed] about $1 billion on non-sports video programming in 2017 compared to Netflix, which spent $6.3 billion, and Amazon at $4.5 billion. This year, Netflix could spend up to $8 billion.”

“That said, perhaps Apple has its eye on some bigger prize in the content space,” Bajarin writes. “Yes, it could create more original content and go after existing shows, but it might make sense for Apple to take a page from Sony’s playbook and buy a major movie studio, or at the very least, acquire some dedicated production companies that already have proven content and the ability to create more shows quickly.”

Read more in the full article here.

MacDailyNews Take: Apple has the money required to catch up and even surpass all competitors very quickly and they can accomplish it without buying a studio or even production companies.

Those who can wrap their heads around Apple’s massive cash mountain and the company’s unparalleled ability to generate cash can clearly see who the winner will be. The most talented producers, writers, directors, editors, actors, etc. are attracted to exactly what Apple has and makes in vast abundance: Cash. The king.

Like bears to honey, it’s happening already.MacDailyNews, January 3, 2018

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