“In 2014, Apple CEO Tim Cook penned a missive regarding Apple’s approach to privacy. In the letter Cook famously noted, ‘A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer, you’re the product,'” Jamal Carnette writes for The Motley Fool. “Cook was mostly looking to contrast the business model of Apple, which involves mostly making money on device sales, versus that of Alphabet, which often sells devices at breakeven to make money from advertising and data collection.”

“The recent Facebook scandal may be even worse for the company. For Android-based users with the Facebook app, the company has a file that includes nearly every phone call and text message you’ve fired off on your phone” Carnette writes. “Due to Cook’s stronger privacy stance, as noted above, Facebook does not have this information for iOS users.”

“It is my opinion Apple will minorly benefit as security will become more important to a small subset of smartphone shoppers, many of whom will defect from Alphabet’s Android to Apple or will more firmly lock them into the iOS ecosystem. It’s likely most people will not change their behavior or limit their data,” Carnette writes. “It’s likely data concerns will become more important in the future and Apple is in a safer position than many other big tech companies.”

Read more in the full article here.

MacDailyNews Take: This may finally be the beginning of Apple benefiting from their strict user privacy stance.

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