Apple CEO Cook calls for more data oversight, ‘well-crafted regulation’ after Facebook debacle

“Executives from Apple Inc and IBM Corp have called for more oversight on how personal data is used following the Facebook Inc breach that saw roughly 50 million users’ data misused by consultancy Cambridge Analytica,” Reuters reports.

“Speaking at the three-day China Development Forum in Beijing, Apple chief Tim Cook said ‘well-crafted’ regulation was required, while IBM Corp chief Virginia Rometty said users should have more agency over their own data,” Reuters reports. “‘It’s clear to me that something, some large profound change is needed,’ said Apple chief Tim Cook on Saturday. ‘I’m personally not a big fan of regulation because sometimes regulation can have unexpected consequences to it, however I think this certain situation is so dire, and has become so large, that probably some well-crafted regulation is necessary.'”

“Facebook has come under intense scrutiny from users,” Reuters reports, “lawmakers and investors following allegations from a whistleblower that it allowed British political consultancy Cambridge Analytica to improperly use data and build voter profiles that were later used to help elect U.S. President Donald Trump in 2016.”

MacDailyNews Note: This statement contradicts a March 18, 2018 report from Major Garrett for CBS News that states:

The Trump campaign never used the psychographic data at the heart of a whistleblower who once worked to help acquire the data’s reporting — principally because it was relatively new and of suspect quality and value.

Trump’s campaign used Cambridge Analytica during the primaries and in the summer because it was never certain the Republican National Committee would be a willing, cooperative partner. Cambridge Analytica instead was a hedge against the RNC, in case it wouldn’t share its data.

The crucial decision was made in late September or early October when Mr. Trump’s son-in-law Jared Kushner and Brad Parscale, Mr. Trump’s digital guru on the 2016 campaign, decided to utilize just the RNC data for the general election and used nothing from that point from Cambridge Analytica or any other data vendor. The Trump campaign had tested the RNC data, and it proved to be vastly more accurate than Cambridge Analytica’s, and when it was clear the RNC would be a willing partner, Mr. Trump’s campaign was able to rely solely on the RNC.

Full article via CBS News: Trump campaign phased out use of Cambridge Analytica data before election

“U.S. lawmakers on Friday officially requested that Facebook’s Mark Zuckaberg explain at a congressional hearing how user’s data was released to the consultancy,” Reuters reports. “The breach has sparked intense debate over the responsibility of large tech firms to properly inform users of how their data is used. ‘If you’re going to use these technologies, you have to tell people you’re doing that, and they should never be surprised,’ IBM chief executive Rometty said on Monday.”

Read more in the full article here.

MacDailyNews Take: Again, while we, like Cook, usually prefer the government to be hands-off wherever possible, Laissez-faire, because regulations are static and the marketplace is fluid, so regulation can often have unintended, unforeseen results, some regulation of both Facebook and Google is obviously long overdue.

Privacy means people know what they’re signing up for, in plain English, and repeatedly. I’m an optimist; I believe people are smart, and some people want to share more data than other people do. Ask them. Ask them every time. Make them tell you to stop asking them if they get tired of your asking them. Let them know precisely what you’re going to do with your data. — Steve Jobs

SEE ALSO:
Facebook has been collecting call history and SMS data from Android devices for years; Apple iOS devices unaffected – March 25, 2018
Apple CEO Cook ramps up pressure on Facebook, calls for more regulations on data privacy – March 24, 2018
Steve Jobs tried to warn Mark Zuckerberg about privacy in 2010 – March 23, 2018
Facebook has gotten too big, too powerful, too influential for Mark Zuckerberg to handle – March 23, 2018
How to block Facebook completely from your Mac – March 22, 2018
How Facebook made it impossible to delete Facebook – March 22, 2018
What to expect from Facebook’s Zuckerberg if he testifies before Congress – March 21, 2018
Why Facebook’s blatant disregard for users’ privacy could be very good for Apple – March 21, 2018
Facebook’s surveillance machine – March 21, 2018
Mark Zuckerberg and Sheryl Sandberg AWOL from Facebook’s damage control session – March 20, 2018
U.S. FTC reportedly probing Facebook’s abuse of personal data as UK summons Zuckerberg for questioning – March 20, 2018
The problem isn’t Cambridge Analytica: It’s Facebook – March 19, 2018
Apple: Privacy is a fundamental right – September 27, 2017
It’s past time for you to STOP USING FACEBOOK – March 19, 2018
Delete your Facebook: The only way to win the social game is not to play – March 19, 2018
How you access the super creepy data that Facebook has on you – March 12, 2018
Facebook asks users: Should we allow men to ask children for sexual images? – March 6, 2018
Study: Facebook is for old people – February 12, 2018
Mark Zuckerberg is fighting to save Facebook; announces major change to News Feed – January 12, 2018
Facebook developing ‘Portal’ gadget which will let it put microphones and cameras in people’s homes – January 11, 2018
Facebook is giving the US government more and more data – December 21, 2017
Former Facebook exec: Facebook is ‘destroying how society works’ – December 11, 2017
Apple’s cutting-edge ‘differential privacy’ is opt-in – June 24, 2016
Apple’s cutting-edge ‘differential privacy’ offers unique option for technology users – June 20, 2016
Apple’s use of cutting-edge tech will peek at user habits without violating privacy – June 16, 2016
Apple unveils iOS 10, the mother of all iOS releases – June 13, 2016
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Apple seeks to use AI to keep Google off your iPhones, iPads, and Macs – June 15, 2016
Edward Snowden: Apple is a privacy pioneer – June 5, 2015
Tim Cook gets privacy and encryption: We shouldn’t surrender them to Google – June 4, 2015
Tim Cook attacks Google, U.S. federal government over right to privacy abuses – June 3, 2015
The price you’ll pay for Google’s ‘free’ photo storage – June 3, 2015
Apple CEO Tim Cook champions privacy, blasts ‘so-called free services’ – June 3, 2015
Passing on Google Photos for iOS: Read the fine print before you sign up for Google’s new Photos service – June 1, 2015
Why Apple’s Photos beats Google Photos, despite price and shortcomings – May 30, 2015
Is Apple is losing the photo wars? – May 29, 2015
How Google aims to delve deeper into users’ lives – May 29, 2015
Apple CEO Cook: Unlike some other companies, Apple won’t invade your right to privacy – March 2, 2015
Survey: People trust U.S. NSA more than Google – October 29, 2014
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014
Apple CEO Tim Cook ups privacy to new level, takes direct swipe at Google – September 18, 2014
Apple will no longer unlock most iPhones, iPads for government, police – even with search warrants – September 18, 2014
U.S. NSA watching, tracking phone users with Google Maps – January 28, 2014
U.S. NSA secretly infiltrated Yahoo, Google data centers worldwide, Snowden documents say – October 30, 2013
Google has already inserted some U.S. NSA code into Android – July 10, 2013
Court rules NSA doesn’t have to reveal its semi-secret relationship with Google – May 22, 2013

17 Comments

  1. The only intervention of regulation by the government should be that all personal info must remain private unless the user specifically checks each individual element as share. This would be like old access control software; you only allow access when authority is given not before.

  2. Thank you facebook for bringing this mess and further regulation into the industry, thanks to you all good and decent Social network platforms have to answer to some regulatory body. At least we know Russia’s Putin was not responsible for Trumps election victory, it was Facebook and Cambridge Analcyst, both non Russian Companies. What a disgrace :angry:

    1. Your statement contradicts a March 18, 2018 report from Major Garrett for CBS News that states:

      The Trump campaign never used the psychographic data at the heart of a whistleblower who once worked to help acquire the data’s reporting — principally because it was relatively new and of suspect quality and value.

      Trump’s campaign used Cambridge Analytica during the primaries and in the summer because it was never certain the Republican National Committee would be a willing, cooperative partner. Cambridge Analytica instead was a hedge against the RNC, in case it wouldn’t share its data.

      The crucial decision was made in late September or early October when Mr. Trump’s son-in-law Jared Kushner and Brad Parscale, Mr. Trump’s digital guru on the 2016 campaign, decided to utilize just the RNC data for the general election and used nothing from that point from Cambridge Analytica or any other data vendor. The Trump campaign had tested the RNC data, and it proved to be vastly more accurate than Cambridge Analytica’s, and when it was clear the RNC would be a willing partner, Mr. Trump’s campaign was able to rely solely on the RNC.

      Full article via CBS News: Trump campaign phased out use of Cambridge Analytica data before election

    2. How do you know both didn’t occur? Trumpets have so many connections to slimy foreign oligarchs, you may be blown away by what the Mueller team unravels. Stay tuned.

      All corrupt entities must die, even if you voted for it.

  3. There was no data breach.
    It was business as usual for FaceBook.

    FaceBook sold the same data to countless other companies. This is how FB makes money. I hope to see multiple companies release FB contracts with them and what they could access. This would shut up the “data breach” idiots.

    Except Obama. He got everyone’s account data in the USA. Everyone.

      1. A former Obama campaign official is claiming that Facebook knowingly allowed them to mine massive amounts of Facebook data — more than they would’ve allowed someone else to do — because they were supportive of the campaign.

        In a Sunday tweet thread, Carol Davidson, former director of integration and media analytics for Obama for America, said the 2012 campaign led Facebook to “suck out the whole social graph” and target potential voters. They would then use that data to do things like append their email lists.

        When Facebook found out what they were doing, they were “surprised,” she said. But she also claimed they didn’t stop them once they found out.

        “They came to office in the days following election recruiting & were very candid that they allowed us to do things they wouldn’t have allowed someone else to do because they were on our side,” Davidson tweeted.

        Davidsen began the tweet thread with a link to a Time Magazine article outlining the Obama campaign’s Facebook targeting campaign, which she said was codenamed “Project Taargus”:

        That’s because the more than 1 million Obama backers who signed up for the [Facebook-based app] gave the campaign permission to look at their Facebook friend lists. In an instant, the campaign had a way to see the hidden young voters. Roughly 85% of those without a listed phone number could be found in the uploaded friend lists. What’s more, Facebook offered an ideal way to reach them. “People don’t trust campaigns. They don’t even trust media organizations,” says Goff. “Who do they trust? Their friends.”

        The campaign called this effort targeted sharing. And in those final weeks of the campaign, the team blitzed the supporters who had signed up for the app with requests to share specific online content with specific friends simply by clicking a button. More than 600,000 supporters followed through with more than 5 million contacts, asking their friends to register to vote, give money, vote or look at a video designed to change their mind. A geek squad in Chicago created models from vast data sets to find the best approaches for each potential voter. “We are not just sending you a banner ad,” explains Dan Wagner, the Obama campaign’s 29-year-old head of analytics, who helped oversee the project. “We are giving you relevant information from your friends.”

        1. So once again you point to an Apple Store approved app that had a disclaimer on it telling users how to create teams and connect with other people, yes, using Facebook. All above board and fully informed. Not at all like the Trump propaganda machine. (Which you now seem to represent). Try again.

          Where is the disclaimer showing Trumpanzees how their media feeds were manipulated by a foreign company — Cambridge Analytica ???? When were they informed that Cambridge would take their data? SHOW US THE DISCLAIMER. If you can’t, then just go away.

      1. Cut and paste to deflect from the truth. More trump propaganda from St. Petersburg. One year into the train wreck administration and the russian trolls are still rushing out their “whatabout” arguments.

        The storm is coming, people. We all know that stormy didn’t come before, but the truth eventually gets out. Be ready for the crash the orange bozo golfer in chief is setting up.

  4. We’ve seen what happens when there is no regulation. Companies like Apple decide that privacy is important and they go out of their way to safeguard the privacy of their customers, even when it makes life more difficult. On the other hand, companies like Facebook and Google take full advantage of the lack of regulation and collect personal data on an immense scale and commercially exploit it.

    My instincts are that regulation should be avoided whenever possible and should always be as light as practical, but it has become clear that some companies simply can’t be trusted to act honourably and therefore it’s inevitable that regulation will be introduced in order to prevent abuse of people’s data. I just hope that the politicians are up to the job of devising regulations which regulate the excesses of these companies without screwing things up for those companies which have behaved honestly.

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