“Walking into my first ever meeting with a structural packaging designer, I started rooting around in my bag before exclaiming, ‘This is the sort of thing I want!’ She leaned forward in her chair, delighted to have a customer with a strong guide, then groaned audibly when she saw what I had placed on the table: the packaging from my new iPhone,” Haje Jan Kamps writes for TechCrunch. “‘You can have anything you want,’ she countered, ‘but if you want your packaging to look and feel like Apple’s, you’ll have to increase the unit cost for your packaging by 10x.'”

“Packaging is just one example — there are dozens — of why Apple is a rank outlier in almost every way. Or, put differently: Using the Cupertino-based company as your template for how to build a startup is not a great idea,” Kamps writes. “Apple is unusual in many ways, but nothing sets it apart from your hardware startup quite as much as its cash reserves. The company sits on a quarter-of-a-trillion-dollar pile of cash, about twenty thousand times more money than even the best-funded startup in the world. Having a rainy-day fund the size of a national budget means you’re able to demand certain things. One example: Chipset manufacturers will jump through hoops to make things possible for Apple that they wouldn’t do for anyone else.”

“When designing the new unibody Macbook Pro, Apple’s designers had a very specific design in mind. In almost every other company, the design team would have been told by the manufacturing team that what they wanted to do wouldn’t be possible. Here’s what manufacturing would say: ‘The only way to accomplish what you’ve designed is to use a CNC mill. That doesn’t scale! We would need thousands of the damn things!’ At Apple, with its mountain of cash, that turns out not to be a limiting factor,” Kamps writes. “If the designers want something, they’ll have it, even if that means buying 10,000 CNC mills to scale manufacturing or buying the entire output of a laser-drilling manufacturer (and later buying the whole company), because Apple needed the entire world’s supply of that particular type of laser.”

Read more in the full article here.

MacDailyNews Take: We wrote this about Apple’s move into original content production, but it applies to all of Apple’s so-called competitors, from fake Mac assemblers to pretend iPhone peddlers:

Those who can wrap their heads around Apple’s massive cash mountain and the company’s unparalleled ability to generate cash can clearly see who the winner will be.MacDailyNews, January 3, 2018

With each passing year, and especially with iPhone X, it becomes increasingly clear – even to the Android settlers – that the competition has no chance of even remotely keeping up against Apple’s unmatched vertically integrated one-two punch of custom software and custom hardware. The Android to iPhone upgrade train just turned onto a long straightaway, engines stoked, primed to barrel away! — MacDailyNews, September 13, 2017

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iPhone 8’s Apple A11 Bionic chip so destroys Android phones that Geekbench creator can’t even believe it – September 30, 2017
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