“Apple’s short film ‘Welcome Home,’ directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shape-shifting oasis thanks to her HomePod device, is easily one of 2018’s most captivating ads so far,” Tim Nudd writes for AdWeek.

“Now, we get a behind-the-scenes look at the film, which not only answers all of our questions about how it was made,” Nudd writes, “it might just be the most engaging, comprehensive and flat-out best BTS video we’ve seen for an advertisement.”

“Videos of this sort usually clock in at a few minutes long and offer a cursory glimpse of the creative process — quite literally going through the motions. Not this one,” Nudd writes. “The almost seven-minute mini-documentary, directed by Danilo Parra, explores all the creative disciplines in wonderful detail, shedding light on the challenges that the intricate piece presented every step of the way.”

Read more, and see the film, in the full article here.

MacDailyNews Take: Another block for building awareness for Apple’s HomePod.

Apple debuts new HomePod short film directed by Spike Jonze and starring FKA twigs – March 6, 2018

[Thanks to MacDailyNews Readers “Fred Mertz” and “BD” for the heads up.]