“According to a new digital media trends survey, Americans spend more than $2 billion per month on streaming subscriptions, and Apple appears ready to capture some of that in the near future with its aggressive content creation moves,” Stephen Silver reports for AppleInsider.
“The 12th edition of Deloitte’s Digital Media Trends Survey found that 55 percent of U.S. households now subscribe to at least one streaming service, and the average streaming video subscriber is paying for three services,” Silver reports. “Also, more than 48 percent of U.S. consumers stream television content either every day or weekly, a number that was just 37 percent last year. And those subscribing to specific services are largely driven to do so by exclusive content.”
Silver reports, “The news from the survey bodes well for Apple’s ambitious content plans…”
Read more in the full article here.
MacDailyNews Take: Bring it on!
SEE ALSO:
Apple orders animated comedy ‘Central Park’ from ‘Bob’s Burgers’ creator Loren Bouchard – March 12, 2018
Apple hires Carol Trussell as Head Of Production for Worldwide Video Programming division – February 22, 2018
Apple loses bidding war over J.J. Abrams sci-fi drama ‘Demimonde’ to HBO – February 2, 2018
Apple and HBO in bidding war for J.J. Abrams sci-fi drama series – January 17, 2018
Apple’s TV tactics: Can Cupertino figure out the television formula? – January 16, 2018
Apple orders ‘See’ series, a futuristic drama from ‘Hunger Games’ director – January 10, 2018
Life after iTunes: Apple’s big media challenge – January 9, 2018
Apple developing new original drama ‘Are You Sleeping’ starring Octavia Spencer – January 3, 2018
Three more Amazon Studios executives move to Apple – December 26, 2017
Apple orders space drama series from ‘Battlestar Galactica’ producer Ronald D. Moore – December 15, 2017
Apple gives Jennifer Aniston-Reese Witherspoon series a 2-season order, confirms Spielberg’s ‘Amazing Stories’ reboot – November 9, 2017
Apple outbids Netflix for show starring Jennifer Aniston and Reese Witherspoon – November 8, 2017
Apple eyes iconic studio as base for Hollywood production push; vying with Netflix for high-profile Jennifer Aniston drama – September 1, 2017
The magic and misdirection of Apple’s streaming strategy – August 18, 2017
Apple wants to spend $1 billion on 10 original TV shows over the next year – August 16, 2017
Former WGN America president Matt Cherniss joins Apple in latest TV push – August 15, 2017
Rivals leaving Apple behind as Apple TV remains stuck in a test pattern – August 8, 2017
Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke – June 30, 2017
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017
At no profit.
Most of that is non-live streaming, via Netflix, etc. The live streaming services like PSVue, DirectTV, Sling are less. And, either way, all of those are already available on AppleTV.
The vast majority of the planet isn’t ready for live streaming. Without fast internet, buffering or physical media is going to be the answer for lots of people forever.
Apple has yet to show it can produce content, much less profitably.
They have thrown around a lot of money like a country rube in a casino for the first time, and there is an endless supply of people willing to take your money. Like the disclaimer used by brokers- past returns are not a reliable predictor of future performance.
Hollywood is chocked full of one hit wonders, used to be’s and people hanging around for just one more hit. Apple has wasted a lot of time and spent a lot of money with nothing to show for it. Only Amazon and Netflix have shown themselves able to market original content away from additional revenue streams from a broadcaster or cable channel.
In investing I tend to be a skeptic and I am truly skeptical of anything with Clueless Eddie (Mis)Cue involved. As a shareholder I hope Apple succeeds, but I am not hopeful given the track record.
Just because a company is good at one thing does not mean it can be good at other things. Not sure if Volvo would make a good airline company or if Nike could run a bakery well. Apple has sucked like a Dyson at services and social media.
Look at the recent Face ID commercial of the student walking in her school and compare that to the PC and Mac guy commercials. One attracts via a great story and the other attracts primarily through via a visual storm. It’s a great contrast in what Apple presents as content. Which Apple would likely produce a TV series that would be captivating and enduring?
And it will be boring. ie, Rated PG or less.
Will never be anything worthwhile like House of Cards or Game of Thrones.
Imagine House of Cards or Game of Thrones if it was PG.
Watching rape, murder, deviancy and degeneracy are not worthwhile.
I’d put All Creatures Great and Small against your filthy shows any day.