“Over the last few years, Netflix has produced some of the most enviable results in the tech world,” Danny Vena writes for The Motley Fool. “The streaming pioneer has more than doubled both its revenue and member count since the end of 2014, with revenue topping $3.28 billion and subscribers exceeding 117 million.”

“Several recent moves by Apple, however, show that it may be ready to enter the streaming wars in earnest,” Vena writes. “Apple has signed noted creator M. Night Shyamalan, who will produce a 10-episode psychological thriller for the iPhone maker… This is only the latest project ordered by Apple. Late last year, the company inked a deal with Hollywood bigwig Steven Spielberg to revive his renowned ’80’s television hit Amazing Stories.”

“These recent deals suggest that Apple may finally be getting serious about its programming. It’s reportedly planning to spend $1 billion on content this year as it enters the streaming fray,” Vena writes. “By hiring some top-shelf Hollywood names, Apple has taken some important first steps. Your move, Netflix.”

Read more in the full article here.

MacDailyNews Take: If committed, Apple will do very well (and so will Apple TV sales, if Apple positions this and delivers this original content correctly), regardless of what competitors attempt:

Those who can wrap their heads around Apple’s massive cash mountain and the company’s unparalleled ability to generate cash can clearly see who the winner will be. The most talented producers, writers, directors, editors, actors, etc. are attracted to exactly what Apple has and makes in vast abundance: Cash. The king.

Like bears to honey, it’s happening already.MacDailyNews, January 3, 2018

M. Night Shyamalan to produce straight-to-series thriller for Apple – February 27, 2018
Apple hires Carol Trussell as Head Of Production for Worldwide Video Programming division – February 22, 2018
Apple’s TV tactics: Can Cupertino figure out the television formula? – January 16, 2018
Apple orders ‘See’ series, a futuristic drama from ‘Hunger Games’ director – January 10, 2018
Life after iTunes: Apple’s big media challenge – January 9, 2018
Apple developing new original drama ‘Are You Sleeping’ starring Octavia Spencer – January 3, 2018
Three more Amazon Studios executives move to Apple – December 26, 2017
Apple orders space drama series from ‘Battlestar Galactica’ producer Ronald D. Moore – December 15, 2017
Apple gives Jennifer Aniston-Reese Witherspoon series a 2-season order, confirms Spielberg’s ‘Amazing Stories’ reboot – November 9, 2017
Apple outbids Netflix for show starring Jennifer Aniston and Reese Witherspoon – November 8, 2017
Apple eyes iconic studio as base for Hollywood production push; vying with Netflix for high-profile Jennifer Aniston drama – September 1, 2017
The magic and misdirection of Apple’s streaming strategy – August 18, 2017
Apple wants to spend $1 billion on 10 original TV shows over the next year – August 16, 2017
Former WGN America president Matt Cherniss joins Apple in latest TV push – August 15, 2017
Rivals leaving Apple behind as Apple TV remains stuck in a test pattern – August 8, 2017
Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke – June 30, 2017
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017
Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016