“It’s no secret that iPhone users tend to be more loyal to the Apple brand than any other group of smartphone users,” Yoni Heisler writes for BGR. “According to one recent study, 79% of existing iPhone owners are intent on purchasing a new iPhone the next time they make a smartphone purchase.”
“In light of that, a lot of Apple’s efforts with respect to increasing iPhone sales don’t center on touting the iPhone to existing customers,” Heisler writes, “but in advertising the iPhone to Android users in the hopes that they make the switch over to the Apple ecosystem.”
In a series of new ads, “Apple conveys that switching to the iPhone is easy” and “notes that the iPhone offers better support than other smartphones,” Heisler writes. Another ad informs viewers that “iPhone is more secure than Android” and touts the environmental benefits of owning an iPhone.
Read more in the full article here.
MacDailyNews Take: What kind of phone do you carry? It’s like a very effective instant IQ test.
SEE ALSO:
Apple: Privacy is a fundamental right – September 27, 2017
Edward Snowden: Apple is a privacy pioneer – June 5, 2015
Tim Cook gets privacy and encryption: We shouldn’t surrender them to Google – June 4, 2015
Tim Cook attacks Google, U.S. federal government over right to privacy abuses – June 3, 2015
The price you’ll pay for Google’s ‘free’ photo storage – June 3, 2015
Apple CEO Tim Cook champions privacy, blasts ‘so-called free services’ – June 3, 2015
How Google aims to delve deeper into users’ lives – May 29, 2015
Apple CEO Cook: Unlike some other companies, Apple won’t invade your right to privacy – March 2, 2015
Survey: People trust U.S. NSA more than Google – October 29, 2014
Edward Snowden’s privacy tips: ‘Get rid of Dropbox,” avoid Facebook and Google – October 13, 2014
Apple CEO Tim Cook ups privacy to new level, takes direct swipe at Google – September 18, 2014
Apple will no longer unlock most iPhones, iPads for government, police – even with search warrants – September 18, 2014
U.S. NSA watching, tracking phone users with Google Maps – January 28, 2014
U.S. NSA secretly infiltrated Yahoo, Google data centers worldwide, Snowden documents say – October 30, 2013
Google has already inserted some U.S. NSA code into Android – July 10, 2013
Court rules NSA doesn’t have to reveal its semi-secret relationship with Google – May 22, 2013
[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]
Wow a new low Timmy who did you pay for these pathetic ads
You don’t need ads just don’t make a better product. Normally the ads are ok but being an Apple fanboy even I don’t want an iPhone now
Well – I have a brilliant solution – just go and by what you DO want. Simple… right? Problem solved. Everybody happy.
For those who remember the hugely successful “I’m a Mac” series of adverts, the style is very familiar. A simple message elegantly and wittily conveyed with a consistent, instantly recognisable look.
I fully expect to see people parodying these adverts on television shows or social media, which is a brilliant way of gaining free publicity, even when people parody those adverts to attack some aspect of Apple.
I thought the same thing, very similar to the get a Mac ads. Those were effective and popular, and these seem like they willl be as well, and they do provide a lot of education on security in particular. These are a bullwark against AstroTurf from Samsung (who spends $14-18 Billion (with a B) on advertising and marketing every year, including $50-$140.00 SPIFFS to sales people to push their products on unsuspecting customers, but I digress).
It’s definitely derivative from I’m a Mac but lacks all the wit and charm of those.
Mac and PC were empathetic characters with a relationship that evolved over the course of the campaign, and mirrored their user-counterparts in the real world.
This is Instagram/Snapchat culture advertising. Short, plucky, forgettable. It may work with the younger “TL;DR” set who make decisions on 5 seconds of flash, but I wouldn’t compare it to the Get a Mac campaign, which had much more substance to it.
subtly desperate.
Love them. Pointing out the obvious, while slamming the slavish slopposition.