“Snapchat’s value has fallen by $1.3 billion following its much criticized redesign,” Luke Dormehl reports for Cult of Mac. “The explanation for the decline? A damaging tweet from reality TV star Kylie Jenner who Tweeted concerning her disapproval of the app, saying “Sooo does anyone else not open Snapchat anymore?””
“Although Jenner followed up with a second tweet saying, “still love you tho snap,” the initial message has been retweeted close to 50,000 times. It’s not the only piece of evidence suggesting that fans aren’t feeling the new redesign,” Dormehl reports. “A Change.org petition has also attracted more than 1.2 million signatures from disgruntled users.”
“It seems the company may be losing its nerve when it comes to standing by its redesign,” Dormehl reports. “A response to the Change.org petition assured users that, “We hear you, and appreciate that you took the time to let us know how you feel. We completely understand the new Snapchat has felt uncomfortable for many.””
Read more in the full article here.
MacDailyNews Take: ‘Tis doubtful Jenner’s tweet is responsible for the entire $1.3 billion. $900 million of it, perhaps?
Trendy faddish things are their own reward – or not.
You know you have a valuable product when someone famous for being famous can wreck your Market Cap with a single Tweet.
Maybe she can say something bad about Samsung…
hmm..not sure what matters less to me: snap chat or Kylie Jenners opinion…
I’m there with you my only request is that you were versus the order Kylie Jenner first then Snapchat
Never heard of him…
Kylie who?
Couldn’t it just be that people don’t like the new design?
I personally do not have it, nor have I ever had the desire to, but if I had, I certainly wouldn’t give a rat’s ass about Kylie Jenner’s opinion of it. I would only care about what I thought about it personally.