“Apple Music is expanding its subscription music service to 82 new markets — or nearly all of the countries where the service is available, according to people with knowledge of the company’s plans,” Jonathan Shieber reports for TechCrunch. “79 markets launched today and an additional three markets will go live February 26. Some countries where students memberships — verified by UNiDAYS — are now available include Israel, Malaysia, the Philippines, Poland, Portugal and Taiwan, the person said.”
“It’s been roughly two years since Apple first launched its student discount for its subscription Apple Music service,” Shieber reports. “At the time, the half-off offer for the monthly subscription was available for students in the U.S., U.K., Germany, Denmark, Ireland, Australia and New Zealand.”
“Like the initial offer, the sale price for students is available for up to four-years after an initial sign-up and those years have to be continuous,” Shieber reports. “Students who are enrolled in Masters programs are also eligible for the discount.”
Read more in the full article here.
MacDailyNews Take: Oh ok. Sleep tight, Spotify.
SEE ALSO:
Apple Music poised to knock off Spotify – February 12, 2018
Apple Music was always going to win – February 6, 2018
Apple Music on track to overtake Spotify, become No. 1 streaming service in U.S. this summer – February 4, 2018
Apple Music and Spotify now account for the majority of music consumption in the UK – January 3, 2018
Spotify files for its IPO – January 3, 2018
Spotify hit with $1.6 billion lawsuit from music publisher – January 2, 2018
Apple Music passes Pandora and Spotify in mobile usage – March 29, 2017
Spotify hits 50 million paid subscribers – March 3, 2017
Apple Music surpasses 20 million paid members 17 months after launch – December 6, 2016
Oh ok, Spotify listeners are upgrading to Apple Music – July 19, 2015
Spotify CEO claims to be ‘ok’ with Apple Music – June 9, 2015
Portugal, that’s one of the most peaceful countries on the planet according to the Global Peace Index. Actually it’s ranked number 3 for 2017. No wonder Apple wants to get Apple Music there.
All right Portugal, thank goodness humanity has such great peaceful countries playing Apple Music.
Peace is overrated. Certainly it is by you, wildly so.
War is overrated, certainly by Apple’s home nation, wildly so. After all the vast majority of their history has been at war, so they don’t know much about peace.
Otherwise, Apple is giving the service away at or below cost to students in hopes of establishing a habit. Does not do much for the bottom line.
If it takes a gimmick to get a customer it will take a gimmick to keep them.
Wonder what percentage of “customers” are paying full price?