“Has the iPhone X been a success?” Hayley Tsukayama writes for The Washington Post. “That’s a crucial question that Apple will address in its next earnings report Thursday, as questions loom about how well the company delivered on the promise to reinvent the iPhone.”

“How to arrive at the answer depends on whom you ask. Ahead of report, some analysts are focused heavily on iPhone sales,” Tsukayama writes. “But others say that what matters more is whether Apple has made more money from each phone it sells. The report will mark the first time Apple releases information about iPhone X sales since the phone hit stores.”

“If sales are the most important point, there may be trouble ahead,” Tsukayama writes. “A couple of notable reports have claimed that the iPhone X has had slower-than-expected sales so far this year.”

MacDailyNews Take: If by “notable,” Hayley means “specious,” she’s correct.

“Japanese paper Nikkei reported this weekend that Apple has told its manufacturers to cut back on the number of iPhone X units they produce headed into next year.”

MacDailyNews Take: Just like the Nikkei has done most every year and which has nothing to do with iPhone X sales, unless, among other things, it is known how many iPhone X units Apple built to begin with and what the iPhone mix is – data points that are and will remain unknown outside Apple Inc.

Tsukayama writes, “KGI Securities analyst Ming Chi-Kuo said in a note last week that Apple probably won’t sell the iPhone X at a cheaper price next year, but will simply replace it with an upgraded version, according to MacRumors.”

MacDailyNews Take: Which also tells us jack shit about iPhone X unit sales, thanks.

Read more in the full article here.

MacDailyNews Take: Well, whaddayaknow? Betteridge’s law of headlines holds yet again.

Apple supplier says report of iPhone X production cuts was overstated – January 30, 2018
Another January, another misleading iPhone supply cuts story from Nikkei – January 29, 2018
Apple stock drops after Nikkei report of iPhone X production cut – January 29, 2018
Reports of Apple cutting iPhone X orders make no sense – January 2, 2018
Apple stock tumbles on one poorly-sourced report of low iPhone X demand – December 26, 2017
Apple and suppliers shares drop on report of weak iPhone X demand – December 26, 2017
Nikkei: Apple to decrease iPhone production 10% in first quarter of 2017 – December 30, 2016
Nikkei proclaims ‘iPhone 7’ Dead On Arrival; bemoans Apple’s ‘lack of innovation’ – May 12, 2016
Japan’s Nikkei, The Wall Street Journal blow it, get iPhone demand story all wrong – January 16, 2013
Did Apple reduce 4-inch Retina display orders due to improving yields? – January 15, 2013
Analysts: iPhone 5 demand ‘robust;’ ignore the non-news noise – January 15, 2013
Apple iPhone suppliers decline on report orders cut by 50% – January 15, 2013
Apple swoon erases $17 billion from stock market – January 14, 2013
Apple iPhone 5 production cut signaling a new product release? – January 14, 2013
Apple drops to 11-month low on old reports of component cuts – January 14, 2013
The strange math of Apple’s alleged massive iPhone 5 component cuts – January 14, 2013
UBS analysts: Apple iPhone component order reduction ‘old news’ – January 14, 2013
Apple pulls down U.S. futures – January 14, 2013
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