“Animojis are one of the more buzzed-about features of iPhone X,” Tim Nudd reports for AdWeek.

“Apple is pushing the feature (four new Animojis are coming to iOS 11.3 this spring) in a fun Grammys campaign,” Nudd reports. “Two 60-second spots feature an alien Animoji and a dog Animoji singing songs that are nominated for music’s top award: ‘Stir Fry’ by rap trio Migos, and ‘Redbone’ by Childish Gambino.”

iPhone X’s TrueDepth camera analyzes more than 50 different muscle movements to mirror your expressions in 12 Animoji.

Read more in the full article here.

MacDailyNews Take: Good ads. We only wish they opened with, and interspersed at points throughout, shots of people singing into their iPhone X units, so that Joe and Jane Sixpack would understand how it works, see how cool it is, and therefore imagine themselves creating Animoji, too.