“Permit me to nerd out on an essential barometer of Apple Inc.’s financial health that the company should revive, but likely won’t,” Shira Ovide writes for Bloomberg Gadfly.
“That metric is the share of iPhone owners who buy one of Apple’s latest models — this year, the iPhone 8 line and the iPhone X,” Ovide writes. “In the glory days of Apple’s iPhone 6 sales boom beginning in late 2014, the company regularly disclosed the percentage of iPhone owners who made a repeat purchase. The figures spotlighted both how loyal iPhone fans were, and how much more sales growth was left.”
“That was then. For the last two years, Apple has kept this information to itself. If the company wants to show there’s still plenty of life left in its biggest product, it should bring back this upgrade disclosure,” Ovide writes. “Why? There are three sources of iPhone sales: people who have never owned a smartphone, folks with Android or other smartphones who are switching, and those who already own an iPhone and are buying a newer one.”
Read more in the full article here.
MacDailyNews Take: There’s no need to give competitors even more valuable information. Let them keep guessing along with the analysts.
“There’s no need to give competitors even more valuable information. Let them keep guessing along with the analysts.”
Or the stockholders…?
That’s right, as you say, with Apple transparency comes later.
If you don’t like the way Apple is running the company, please sell your stock. Thank you and bu-bye
You gamble the way you want, I’ll not gamble as much. Have a nice day!
Work in a Radiology Department and we ask people to leave their phones in Airplane mode or turned off, so we get to see lots of cell phones. When I see a new one, I always ask how they like it and what did they have before.
It may be anecdotal, but lots of people these days switch back and forth between iPhones and Samsung Androids- especially among women. It seems mostly to be the guys who get hung up on iOS vs Android.
Virtually every Doctor I know or have met has an iPhone- been that way for a very long time. Among the nurses it is about 2/3rds iOS and 1/3rd Android. Among the general population the higher the income and education level the more likely it will be an iPhone (sorry Android fans), but I see few Androids other than Samsung unless they are the cheap burners on prepaid carriers.
This information only helps those who want ruminate on the subject not Apple any longer, those days of establishing the platform are past.