“Apple Inc.’s recent admission that it secretly slowed down older iPhones with aging batteries has led to widespread outrage, a proliferation of lawsuits and an unusually abject corporate apology,” Adam Minter writes for Bloomberg View. “But it’s possible that this episode could end up being a significant opportunity for Apple — if it finally rethinks some long-held assumptions.”

“‘Batterygate,’ as it’s been dubbed, certainly looks like a disaster. Apple says it simply slowed down the phones to prevent them from crashing, and is offering users $29 battery replacements (instead of the usual $79) to make amends,” Minter writes. “But that will be costly: By one estimate, it will result in about 16 million fewer upgrades in 2018. Demand for replacements has grown so quickly that waiting lists now stretch for weeks.”

“Yet that’s just where the opportunity comes in. Customers are clearly fed up with the relentless upgrade cycle that Apple has long profited from, and would happily pay to extend the lives of their phones rather than shell out for new ones,” Minter writes. “Learning to meet that demand will be crucial if Apple hopes to conquer emerging markets and lure a new generation of customers — and batterygate may be just the wakeup call it needed.”

Read more in the full article here.

MacDailyNews Take: We do not foresee Apple selling spare part batteries and sanctioning battery repairs to unauthorized repair shops and/or end users as Minter calls for.

Lithium-ion batteries are dangerous (See just today: Apple store in Zurich evacuated as iPhone battery overheats) and only competent replacement by Apple authorized service technicians should be allowed. We do not want to be on a plane with DYI replacement lithium-ion batteries jammed into smartphones by Joe and Jane Sixpack. It’s bad enough that there are God only knows how many Samsung Galaxy Note 7 units still out there.

SEE ALSO:
French prosecutor launches probe into Apple planned obsolescence – January 8, 2018
Apple’s design decisions and iPhone batteries – January 8, 2018
Apple now faces over two dozen lawsuits for ‘purposefully’ or ‘secretly’ slowing down older iPhones – January 5, 2018
Why aging batteries don’t slow down Android phones like Apple iPhones – January 5, 2018
Apple’s $29 replacement batteries expected to hurt new iPhone sales – January 4, 2018
How to see if Apple’s throttling your iPhone – January 4, 2018
Brazilian agency requires Apple to inform consumers on batteries – January 3, 2018
Analyst: Apple’s ‘batterygate’ solution may mean 16 million fewer iPhones sold this year – January 3, 2018
An Apple conspiracy theory blooms – January 2, 2018
Apple clarifies policy on $29 battery replacements: All iPhone 6 and later devices are eligible – January 2, 2018
Why Apple’s response to iPhone ‘batterygate’ is brilliant – December 30, 2017
Australian lawyers to launch largest-ever class action against Apple over iPhone ‘batterygate’ – December 29, 2017
The most annoying things about Apple’s iPhone ‘batterygate’ apology – December 29, 2017
iFixit discounts iPhone battery replacement kits as Apple cuts prices, apologizes for the confusion – December 29, 2017
15 class action lawsuits filed against Apple for throttling iPhones with aging batteries – December 29, 2017
Apple apologizes for poor communication about iPhone batteries and performance; slashes battery replacement cost from $79 to $29 – December 28, 2017
No, Apple’s throttling of iPhones with aging batteries is not planned obsolescence – December 28, 2017
Apple execs face jail in France after lawsuit over slowing down iPhones – December 28, 2017
Korea seeks explanation from Apple for slowing down devices without warning – December 28, 2017
Apple now facing 8 lawsuits over throttling processors in iPhones with aging batteries – December 27, 2017
Apple tarnished their brand with clandestine iPhone battery management and processor throttling – December 27, 2017
Should Apple replace aging iPhone batteries for free instead of throttling processor speed? – December 21, 2017
Apple confirms iPhones with older batteries will take hits in performance – December 20, 2017
iPhone performance and battery age – December 18, 2017
Apple met with Chinese regulators to discuss iPhone 6s unexpected shutdowns – February 10, 2017
Rumor: Apple may extend iPhone 6s battery replacement program to iPhone 6 – January 17, 2017
A message from Apple about 
iPhone and unexpected shutdowns – December 2, 2016
Apple offers free battery replacement for ‘very small number’ of iPhone 6s units with unexpected shutdown issue – November 21, 2016