“NBC and CBS split the broadcast portion of the NFL package, with games also airing on the league-owned NFL network. They pay the league a combined $450 million. This season, the games were also streamed by Amazon,” Lafayette reports. “In the RFP the league says it is open to making changes in the package, according to Sports Business Daily.”
“But the RFP also says the league would consider having a digital company such as Amazon taking the entire package. It would be the first time a streaming company took over what had been a broadcast package for a major sport,” Lafayette reports. “If a streamer got the game, it would likely still sell games to local broadcast stations to make sure home team fans got free over-the-air access to games.”
Read more in the full article here.
MacDailyNews Take: Granted, Thursday Night Football has issues from players not wanting to hit the field again so soon after Sunday to poor ratings for bas matchups to over saturation for NFL games, but it still has great value in the right hands. If a streamier were to win the rights, we’d guess it’d be Amazon since they’ve already proven they’re willing to pony up for big league rights.
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Twitter wins deal to stream NFL Thursday Night Football – April 5, 2016
Apple declines to place bid on NFL Thursday Night Football – March 3, 2016
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Apple, Amazon, Google, Yahoo expected to bid on NFL Thursday Night Football – December 16, 2015
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Apple could make $15 billion from winning the rights to NFL Thursday Night Football – November 27, 2015