“When I was invited to meet Phil Schiller, Apple’s senior vice president of worldwide marketing, I went to the London apartment where our meeting was due to take place with some excitement about our discussion, which spanned some 40 minutes and a whole host of topics,” Dan Grabham writes for T3. “Among other things, we asked about the new iMac Pro, Apple’s move into AR, the delay to HomePod and the process to get to iPhone X.”
“Schiller acknowledges that Apple “knew what we had” with Touch ID and that it knew what it had created with the home button through the years,” Grabham writes. “‘We knew it was no small thing to decide to replace that.” He adds that Apple believed it could make something that people would love and would have bigger potential over time.”
MacDailyNews Take: Apple did. After a month plus with iPhone X, our iOS devices with Home buttons seem like antiques.
“We move the conversation onto the Mac and ask why Apple has decided now is the time for the impending iMac Pro,” Grabham writes. “‘First of all, we care deeply about our pro customers. Always have, always will. We love that so much is created on Mac,’ [Schiller said]. ‘One of the things we’ve learned over the last few years is the depth of love and loyalty for macOS by our pro customers. And pro is a very large term. It encompasses many different people with different needs… we knew we needed to, along with MacBook Pro – and doing a new Mac pro – that there’s an iMac need there. So why now? Because this is how long it’s taken. It was a big, big project, and that’s just how things go. It takes this time. And we’re getting close to when it’s out there. It’s very soon. A matter of days now.'”
Much more in the full article here.
MacDailyNews Take: We can’t wait for Apple to unleash the iMac Pro beast!
SEE ALSO:
Apple’s powerful new iMac Pro launches December 14 – December 12, 2017
OMG, how F’n slow can they be on this Pro Mac?
I don’t really need that much power …but I want it soooooooooooo bad!
I’d love an iMac Pro AND a 2018 Mac Pro. Problem is it’s either/or. So Mac Pro it is!
Its official – available to order Dec. 14th!!!
Cheers!
First two review videos are up on YouTube, Marques Brownlee and Jonathan Morrison. Looks like it might be available today or by the end of this week.
To Schiller: Stop talking about it and deliver it–in quantity. The same goes for the supposedly upcoming Mac Pro.
Hell, shipping the first iMac Pros on 12 December 2018 would technically qualify as only “days away”, 365 days away in fact.
Talk is cheap.
do you even know what your talking about … I don’t think so. next time try and at least sound smart.
Again, no word on the Mac Mini
Nice gaming unit.
Now can we have a real Pro Workstation?
Not a pro if you can’t upgrade it! Should be user serviceable!