“Programming veteran Michelle Lee has joined Apple’s venture into scripted television content,” Daniel Holloway reports for Variety.
“Lee has been named a creative executive at Apple Worldwide Video, the unit tasked with leading Apple’s push into series programming,” Holloway reports. “She will report to Matt Cherniss, who in August joined Apple.”
“Since 2012, Lee has served as producing partner to Emmy-winning writer and showrunner Jason Katims at Universal Television-based True Jack Productions,” Holloway reports. “There Lee developed and executive produced multiple series, including the upcoming ‘Rise’ for NBC, ‘The Path’ for Hulu, ‘About a Boy’ for NBC, and ‘Pure Genius’ for CBS.”
Read more in the full article here.
MacDailyNews Take: No, not that Michele Lee. This Michelle Lee. Two ll’s.
SEE ALSO:
Analyst: Apple could launch a Netflix competitor in 2018 – November 15, 2017
Apple gives Jennifer Aniston-Reese Witherspoon series a 2-season order, confirms Spielberg’s ‘Amazing Stories’ reboot – November 9, 2017
Former WGN America president Matt Cherniss joins Apple in latest TV push – August 15, 2017
Rivals leaving Apple behind as Apple TV remains stuck in a test pattern – August 8, 2017
Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke – June 30, 2017
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017
Hulu and NBCUniversal ink expansive agreement to bring top channels to Hulu’s upcoming live TV streaming service – May 1, 2017
YouTube to unveil virtual cable bundle for $30 to $40 a month – February 28, 2017
Stalled talks with Ron Howard highlight Apple’s content confusion – February 16, 2017
Apple vowed to revolutionize television; currently prepping an unremarkable 4K Apple TV instead – February 16, 2017
Apple TV: Still not ready for prime time – February 15, 2017
Apple hires Amazon’s Fire TV head to run Apple TV business – February 8, 2017
Apple’s new TV app shows just how painfully behind Apple is – December 14, 2016
Are you ready for 4K TV? Apple TV isn’t. – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Hulu inks deals with Fox and Disney, adding ESPN, Fox News and more to forthcoming live service – November 1, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
Google signs up CBS for planned web TV service to debut in early 2017; close to deal with 21st Century Fox – October 20, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016
Here comes á la carte programming – without Apple – July 13, 2016
A show with graphic content like Game of Thrones would never be approved by Apple.
Correct, and Apple TV will be a big failure
Ummm…. so?
Apple is a bit late to this game. Tim Cook will never catch up.
Good programing has no issues of catching up with anything… if its good people will watch.
Where it sucks is Apples present state of AppleTV… fragmented app based ui ( each app being in its own ui universe, no consistency, Inefficant and confusing as a tv ui )
Add on top no centralization of favorites and no notification for new favoried content . Its a constant hunt jumping from one app to the other to find what was favored… its messy !
Then add on top the way Apple is distributing movie/vidro content.. through the Apple Music app…. preplexing and stupid … u want a good movie search for it in the music app.. brilliant !!
(Ya we get it Apple.. you want to create incentives to subscribe to Apple Music… but do you also have to confuse the content type and how they are distributed. Let music subscribers get access to these exclusive contents where movies/videos belong.
I dont know.. but i think Eddy’s mind is pretty convoluted .
Didn’t Apple learn anything from the iTunes mess.
Didn’t Apple learn anything from the iTunes mess.
Considering their continuing devotion to making iTunes less usable? No.