Study finds you tend to break your old iPhone when a new one comes out

“Ah, it’s that time of year again! Carols ring, holly glistens, and Apple comes out with a new iPhone model,” David Pogue reports for Yahoo Finance. “And we conveniently start losing or breaking our existing phones.”

“That’s not just clumsiness at work,” Pogue reports. “According to a study from the University of Michigan, it’s your psychology at work, attempting to help you justify the purchase of a faster, better phone model.”

“Ordinarily, associate professor of psychology Josh Ackerman says, when we lose or break a phone, we file a report. We ask our insurance to cover it, we cash in on our AppleCare coverage—we somehow report it,” Pogue reports. “But when he studied the numbers over time, he discovered something bizarre: every time Apple or Samsung comes out with a new smartphone model, the number of broken phone/lost phone claims go down… To test his theory, Ackerman’s team reproduced the psychological setup with less pricey belongings…”

Read more in the full article here.

MacDailyNews Take: Don’t break your old iPhone, prepare to lovingly photograph it so you can eBay it!

12 Comments

  1. They’re misinterpreting the data. The claims go DOWN when a new phone comes out because people are selling or trading in their old phones for the new ones. If there was a correlation between new phone releases and carelessness, they should have seen the claims go UP when new phones are released…

  2. Apple is slowing down your older iPhone…where’s your evidence.

    Here’s a couple of references that dispute this opinion:

    http://www.independent.co.uk/news/business/news/iphone-slow-8-x-new-release-latest-date-features-review-apple-break-broken-not-working-a7966446.html

    https://www.theguardian.com/technology/2017/oct/09/apple-slowing-down-old-iphone-data-iphone-5s-iphone-6-iphone-6-iphone-7-ios-updates

    https://www.digitaltrends.com/mobile/is-apple-slowing-down-old-iphones/

    If you’re going to make such an assertion then you should first do a bit of fact checking, but then again I once had an editor who said, “never let the truth get in the way of a true story”. Hmmm!

  3. Apple’s planned obsolescence, make older models less useful by failing to offer systems upgrades. Fight the power, people. Don’t give in. Keep your devices as long a possible. Eschew nonessential upgrades. Be content. Be smart. Don’t be cowed, be strong. Persevere.

    1. I’ve just updated my old iPhone 6 to the latest iOS. You can buy new android phones that don’t come with the latest version and aren’t allowed to/capable of getting it. You have it backwards. You just have to look at the percentage of users for the various OS versions. Apple is overwhelmingly on the most current version even on slightly older devices.

  4. My experience is that if my iPhone ( or more likely my wife’s iPhone ) is going got break, it will do so just before a new model is released so that I need to buy a replacement, but know that a vastly improved version will be released in a month or two.

  5. The only time I’ve ever damaged an iPhone was with my last one where I took it out of my pocket whilst not looking and ended up throwing it up into the air and it hit a metal gate and ended up with a tiny crack on the edge of the glass at the top which was then obscured by getting a slightly different case. I never got it repaired because it wasn’t worth it. It’s still going strong having been handed down to a family member.

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