“New York City is not known for its peace and quiet, and downtown Brooklyn’s Atlantic Terminal offers plenty of commotion both above and below ground,” Neil Hughes writes for AppleInsider. “It’s for that reason that Apple’s latest flagship retail store was designed to minimize those distractions, with custom made floors and ceilings that dampen street noise and even cut down on ground vibrations.”
“Ahead of its grand opening to the public this Saturday, AppleInsider took a tour of the new Apple store, located at the intersection of Flatbush Avenue and Ashland Place,” Hughes writes. “Just steps from the Atlantic Terminal transportation hub, as well as the Barclays Center arena, it’s a heavily trafficked corner — and also a noisy one.”
“Jason Barlia, market director for Apple’s stores in New York City, told AppleInsider that the floor itself was engineered to be isolated from the rest of the building. That’s because Atlantic Terminal is the intersection of five major subway lines — something you can feel under your feet when a train pulls into the station,” Hughes writes. “Overhead is a sloping timber canopy, starting at about 30 feet high outside the store, designed to create what the company calls a ‘premium sound experience.'”
Read more and see the photos in the full article here.
MacDailyNews Take: All ready for HomePod even if HomePod is not yet ready for it.
Anyway, looking good, Brooklyn!
Employees available in 20 language. Nice integration of immigrants into our society,
Press One for English.
Press Two for ICE.
What ?
Brainless hating xenophobe.
Obey our laws or get the hell out.
Anyone working for ICE should quit and do penance – monsters that orphan children, subvert justice, and commit torture. An abomination in a supposedly free country.
…and therefore a hero to conservatives all across the country.
Speaking of ice, it cannot be served anymore at DNC headquarters…the delegate that knew the recipe became a republican.
Integration? Maybe infiltration or infestation. Not all cultures are respectful of human rights, and some cultures are the antithesis of American ideals and beliefs. Just look at Europe.
Microsoft stores have built-in noise suppression:
they’re empty.
I wonder if they put any thought into controlling the sound created within the store. Many Apple stores are incredibly loud just from conversation due to an absence of any materials that absorb sound. I enjoyed the design of the Apple Upper West Side store but felt I would get a headache if I stayed more than 10 minutes.
It’s a strange store. I live near it. Extremely tall ceilings. Very narrow. It’s on a odd shaped corner. It is a heavy trafficked area. A lot smarter then Williamsburg- that store is hard to get if you live in Brooklyn
I may not live in NYC anymore, but it’s always good to see more Apple stores there, given the creative market in that city. Way to go! 🙂
My house has a custom floors too. They were specially made to be exactly the size of the gaps between the walls in each room.
I find that the problem with ready made floors is that they’re either too big for the room, or they leave gaps around the edges.