Apple debuts new ‘Sway’ TV commercial for the holidays

“Every year, Apple airs a new ad in the U.S. for Thanksgiving,” Romain Dillet reports for TehcCrunch.

“Compared to other Apple ads,” Dillet reports, “this is less about showing product features and more like a greeting card.”

“This year is no different — you still see a lot of AirPods,” Dillet reports. “Apple’s new ad is called ‘Sway’ and takes place in the streets of Prague. A woman starts playing Sam Smith’s ‘Palace’ on her white iPhone X with her AirPods.”

MacDailyNews Note: That’s a silver iPhone X.

Read more in the full article here.

MacDailyNews Take: According to Dillet, the two dancers featured in Apple’s spot are married in real life.

Happy Thanksgiving, everyone!

SEE ALSO:
Apple debuts ‘Frankie’s Holiday’ television ad – November 21, 2016
Apple debuts touching new ‘Happy Holidays’ TV ad (with video) – December 16, 2013

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