“It was a nothing comment, the gentlest of ribbings: ‘You need to get a real computer, my friend,'” Lila MacLellan writes for Mashable. “Satya Nadella, CEO of Microsoft, made the quip two weeks ago after spotting two reporters using iPads during a press event in India. The incident was described in passing in a TechRadar story, by a journalist who owned one of the offending iPads.”

“Several tech media outlets seized on the incident, suggesting that Nadella had channelled ‘his inner Steve Ballmer,'” MacLellan writes. “Arguably, that’s not what Nadella was doing at all. But whatever the intention, his comment looked like a contradiction of his own vision for Microsoft.”

“The CEO has been on tour with his new book Hit Refresh… [in which Nadella] repainted Microsoft as a kinder partner to its competitors, its ‘frenemies,’ as he writes in the book,” MacLellan writes. “Now, in what the tech media is reading as a response to Nadella’s poke of his biggest frenemy of all, Apple has just released a new ad called ‘What’s a computer?'”

Read more in the full article here.

MacDailyNews Take: Nadella T. Clown needs to read his own book and stop worrying about “real computers,” a market in which his company has already lost. Windows is not the future.

Satya, focus on making apps’ for Apple’s Mac, iPad, iPhone, Apple Watch, and Apple TV.

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Desperate Microsoft’s phony Surface Pro vs. Apple iPad Pro comparisons – May 24, 2017
Microsoft’s hardware business takes a hit as Surface sales sag and Windows Phones fade – April 28, 2017
Fake news: Microsoft Surface vs. Apple iPad, Mac – April 28, 2017
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Microsoft’s Suicide, er… ‘Surface’ – June 19, 2012