“It was a nothing comment, the gentlest of ribbings: ‘You need to get a real computer, my friend,'” Lila MacLellan writes for Mashable. “Satya Nadella, CEO of Microsoft, made the quip two weeks ago after spotting two reporters using iPads during a press event in India. The incident was described in passing in a TechRadar story, by a journalist who owned one of the offending iPads.”

“Several tech media outlets seized on the incident, suggesting that Nadella had channelled ‘his inner Steve Ballmer,'” MacLellan writes. “Arguably, that’s not what Nadella was doing at all. But whatever the intention, his comment looked like a contradiction of his own vision for Microsoft.”

“The CEO has been on tour with his new book Hit Refresh… [in which Nadella] repainted Microsoft as a kinder partner to its competitors, its ‘frenemies,’ as he writes in the book,” MacLellan writes. “Now, in what the tech media is reading as a response to Nadella’s poke of his biggest frenemy of all, Apple has just released a new ad called ‘What’s a computer?'”

Read more in the full article here.

MacDailyNews Take: Nadella T. Clown needs to read his own book and stop worrying about “real computers,” a market in which his company has already lost. Windows is not the future.

Satya, focus on making apps’ for Apple’s Mac, iPad, iPhone, Apple Watch, and Apple TV.

SEE ALSO:
Why Apple’s ‘What’s a computer’ just demolished Microsoft’s ‘real computer’ worldview – November 17, 2017
Apple: With iPad Pro + iOS 11, a post-PC world may be closer than you think – November 17, 2017
Delta Airlines dumps Microsoft Surface, phones for Apple iPad and iPhone for flight crews – October 20, 2017
Lenovo CEO: Microsoft will pull the plug on its beleaguered Surface hardware in 2019 at the latest – October 5, 2017
Desperate Microsoft’s phony Surface Pro vs. Apple iPad Pro comparisons – May 24, 2017
Microsoft’s hardware business takes a hit as Surface sales sag and Windows Phones fade – April 28, 2017
Fake news: Microsoft Surface vs. Apple iPad, Mac – April 28, 2017
Microsoft’s Surface Studio boondoggle – January 3, 2017
Apple’s new MacBook Pro outsold all other laptops in first five days – November 9, 2016
The debate is over: IBM confirms that Apple Macs are $535 less expensive than Windows PCs – October 20, 2016
A single quarter of iPad Pro sales will exceed the total of all Microsoft Surface tablets ever sold – November 24, 2015
Microsoft’s Suicide, er… ‘Surface’ – June 19, 2012