In their latest ad, Apple says, “With iPad Pro + iOS 11, a post-PC world may be closer than you think.”
The song in the commercial is “Go” by Louis The Child
The ad focuses on a young iPad Pro user going about her day. At the end of the spot, a neighbor asks, “Whatcha doing on your computer?” The young girl responds, “What’s a computer?”
MacDailyNews Take: As we wrote back in August, “Since its inception, iPad has always been the future of personal computing for the masses, it just really needed what iOS 11 will soon deliver to fulfill its promise!”
For the vast majority of current Mac users and PC sufferers, Apple’s iPad truly could be their next personal computer, thanks to iOS 11.
As our own SteveJack remarked seconds after Apple’s Craig Federighi unveiled iOS 11’s new features (namely, Multi-Touch Drag and Drop, the new Dock, and the Files app):
Finally, the promise of iPad is realized. – SteveJack, MacDailyNews, June 5, 2017
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Listen, we want new MacBooks. We’re Mac users. We love Macs. We’ll be getting them (to replace our beloved 11-inch MacBook Airs). But, we won’t need them on the road anymore as soon as iOS 11 is loaded onto our new iPad Pros.
In fact, the new MacBooks might be the last Mac notebooks we ever buy. About that, of course, we’ll be a little sad, but we believe that the iPad is the portable Mac of the future. And, as Mac users, we like to push forward. As always, we have no respect for the status quo. — MacDailyNews, June 21, 2017
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What’s more natural than dragging and dropping with your finger? It’s certainly more natural than doing so with a mouse. With iOS 11, many people’s biggest conundrum for their next road machines went from MacBook vs. MacBook Pro to 10.5-inch iPad Pro vs. 12.9-inch iPad Pro. — MacDailyNews, June 9, 2017
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iPad Pro. The future of computing is here (or will be, as soon as iOS 11 is released this autumn). — MacDailyNews, June 23, 2017
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We find that there are many older users longing to make iPad work like a laptop, because that’s what they know.
Take a look at a twelve-year-old who’s only really ever used an iPad for personal computing. It’s an eyeopener. It’s like looking into the future.
The answer isn’t to try to make the iPad into a MacBook. The answer is to provide all the tools possible in iOS for developers to make robust apps that can take advantage of the multi-touch paradigm. — MacDailyNews, May 16, 2017
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iPad Pro can replace the vast majority of people’s MacBooks because people never had an alternative to a MacBook to accomplish what what they use a personal computer for: Web browsing, email, light word processing, music-video-photo storage and playback, and maybe some messaging (but they do most or all of that on their iPhones or iPhone wannabes).
Note: Obviously, we are not talking about our readership which skews heavily toward techies who use their Macs for far more than the vast majority of current personal computer users.
For the vast majority of people even a crappy low-end Windows laptop is vast overkill for what they do. Therefore, the headroom for iPad remains virtually limitless, especially as Apple’s A-Series chips, iOS and iPad apps become ever more powerful.
This “iPad pause” will not last forever. — MacDailyNews, November 11, 2015
SEE ALSO:
Apple’s iPad Pro from the perspective of a college student – October 13, 2017
Apple’s iOS 11 turns the iPad Pro into the only device your family needs – June 28, 2017
Apple’s iPad Pro is now a true photographer’s tool – June 26, 2017
10.5-inch iPad Pro: Back on an Apple computing device, but not in the form I anticipated – June 23, 2017
Apple’s powerful, new 10.5-inch iPad Pro is a typing champ – June 22, 2017
Apple’s iPad Pro and iOS 11 will finally kill the MacBook Air – June 21, 2017
How Apple’s iPad Pro’s 120Hz ProMotion technology works – and why it’s awesome! – June 21, 2017
Tim Bajarin: Apple’s iOS 11 finally brings Steve Jobs’ vision for the iPad to life – June 20, 2017
Macworld reviews Apple’s 10.5-inch iPad Pro: ‘If any iPad replaces the MacBook, it’s this one’
Tuesday, June 20, 2017
CNBC review: In the market for a new tablet? You should buy Apple’s new 10.5-inch iPad Pro – June 17, 2017
TechCrunch reviews new 10.5-inch iPad Pro: ‘Apple pays off its future-of-computing promise’ – June 14, 2017
Apple’s game-changing 12.9- and 10.5-inch iPad Pros arrive in stores – June 13, 2017
Jim Dalrymple reviews Apple’s new 10.5-inch iPad Pro: Highly recommended – June 12, 2017
LAPTOP reviews Apple’s new 10.5-inch iPad Pro: Amazingly fast performance beats most Windows laptops – June 12, 2017
Ars Technica reviews Apple’s 10.5-inch iPad Pro: Much more ‘pro’ than what it replaces – June 12, 2017
These go to 11: Apple makes iOS more Mac-like and iPad’s promise is finally realized – June 9, 2017
There is a lot that you can do with an iPad today. But there is a freedom I experience with working on a 27″ Retina iMac that I don’t think it can ever get emulated by the iPad. Unless Apple makes a 27″ iPad 🙂
True. My truck is a 27 inch 5K iMac with LG 5K secondary display.
It is a complete laptop replacement for me. Everyone has a different workflow, so it isn’t for some, but for me..it is actually better for what I need. Adds a lot of freedom, in fact, especially during meetings, conferences, etc. laptops are terrible for those, in my opinion. I have a “truck “ to do the heavy work.
iOS 11 made it the perfect device. Great commercial…
That audi0 (hip-hop- not music) is like having a marlinspike driven between the eyes. Rappers with auto-tune … ugh!
“Wher ju want a gow, yo?
Know wha I’m sayin’?”
Car? Yes
SUV? Kinda
Truck? No
This sums up the next generation vs the old generation. PC nerds are freaking out, but but but it’s not a real computer, it doesn’t do X, myyyyyy head issss exploding! Meanwhile the next generation just use their devices to get stuff done. The world is moving past the PC nerd crowd. No amount of yelling can stop it.
Try ripping a 4K BluRay with your iPad Pro and converting it all in the background while web browsing, streaming music, sending and reading emails, watching TV (Picture in picture) and sending and reading iMessage texts. Or some other combination of stuff that would drag any iOS device to it’s knees. A Mac mini- even the outdated ones currently being sold- can do all of that and more.
I have an iPad Pro with the Pencil and Verizon LTE running iOS 11. It is not a replacement for a Mac if you actually NEED a real computer. I am sitting in front of a 32″ 4K Monitor that most any Mac can drive and the iPads cannot (in full resolution). The Audio is coming from a nice set of French Focals connected to an external DAC via USB. The files are connected via a ProBox 4 stack of external HDs connected by USB 3. Nearby is a weighted 88 key M-Audio Keyboard with pedals, a nice Canon Scanner, a Pioneer Blu-Ray/DVD/CD Drive. Also have a Plugable brand USB cradle that can be used to quickly mount archived HDs also connected by USB. A wireless Brother Laser is connected via my new eero WiFi. There is also a memory card reader connected. Nice backlit Logitech keyboard K811 and Apple Trackpad via Bluetooth.
Somehow, I do not see any iOS device currently released capable of such nor do I expect to see one anytime soon.
Many of the same apps released on iOS are pale imitations of the Mac versions- 1Password, Chronicle (budgeting), Garage Band among others. Citrix PC sessions on iOS are not that great- even on an iPad Pro.
You can also run Parallels on a Mac- not happening on iOS.
If all you do is Facebook, Twitter, Pandora or Apple Music, iPhone snapshots, web browsing, email and texting- you probably do not need a Mac at all.
Though I gave your post four stars I must add that many small businesses can be run by an iPad. I have a gas engineer friend who hasn’t touched his laptop in years yet he still manages to do all his relivent paperwork, tax returns, scanning and printing and more without any problems. He’s now looking to get an iPad Pro to improve his workflow speed.
It’s horses for courses as they say.
I could make up a detailed scenario of tasks that can be done on an iPad but not on your Mac. You’re missing the point.
“I am sitting in front of a 32″ 4K Monitor that most any Mac can drive and the iPads cannot (in full resolution). The Audio is coming from a nice set of French Focals connected to an external DAC via USB. The files are connected via a ProBox 4 stack of external HDs connected by USB 3. Nearby is a weighted 88 key M-Audio Keyboard with pedals, a nice Canon Scanner, a Pioneer Blu-Ray/DVD/CD Drive. Also have a Plugable brand USB cradle that can be used to quickly mount archived HDs also connected by USB. A wireless Brother Laser is connected via my new eero WiFi. There is also a memory card reader connected. Nice backlit Logitech keyboard K811 and Apple Trackpad via Bluetooth.”
Can you get all of that in your bag then?
Don’t need to. I have an iPad Pro, BTW.
The point is that these kind of articles are hyperbole. If all you need is an iPad- be my guest. But the use of an iPad on many tasks that are child’s play on a Mac are still quite clunky and it’s ability to multi-task is still meh.
Then the media thing is by the choice of Apple.They have iOS well locked down.
I plan brain surgery on my pro. I also use jump to vnc into my Mac or RDP into my windows VM. But I don’t rip movies…so I guess you have a point….
An iPad is a powerful thing and is growing rapidly as a tool. I would gladly trade an iPad for the clunky EPIC (SW) thin client PCs and laptops we use in my workplace and the McKesson PACS workstations. The iPad integration for EPIC is not that great and we have the current version.
Apple is missing a great opportunity by not pushing iPads as the UI face of medical devices instead of the Windows or LINUX based PCs that are most common. Apple could have an SDK for enterprise that made iPads the front end of the devices and capture a tremendous number of sales.
What gets me riled up is when some Blog tries to push the meme that the personal computer is somehow a Dinosaur. The analogy Steve Jobs used about cars and trucks is on the right track. If you do music, photography, video, spreadsheets, GIS and many other things a Desktop is far easier, for more powerful and capable.
Wow, that stupid kid doesn’t know what a computer is. Doesn’t he know his iPad is a computer?
The iPad Pro under iOS 11 is definitely closer to conventional computer capability, but nowhere near close enough.
One of my favorite examples is lawyers because they don’t need the most powerful computer in the world, and they could use just an iPad for work, but when you give them an iMac the productivity boost over iPad is incalculable.
That big screen opens up with overlapping windows, true multitasking, 5k video and so on, and the iPad is left in the dust as a travel accessory.
One of my clients is a lawyer with the current model iMac and an extra 27″ display attached and he’s typically got email, multiple websites, word, excel, Spotify, messages, X-Rays, some movie playing in a corner, and so on, all visible at the same time.
He doesn’t have to play poor man’s Minority Report to switch between apps, he just moves his eyes and sometimes clicks on one.
When someone is accustomed to that, it’s hard to bring them down to the more “single purpose” iPad world.
This same guy fell in love with the Microsoft Surface desktop, but just couldn’t stand Windows.
Isn’t it weird that we keep looking for the iPad to become as powerful as a conventional computer when there are conventional computers around already? Any MacBook, even those from as far back as 2010 is orders of magnitude more capable than an iOS tablet.
There’s a long way to go yet before you can pry the MacBook Pro from my cold dead fingers. And if Apple just allows the Mac to flounder in the hopes of boosting iPad sales, that won’t end well.
“That big screen opens up with overlapping windows, true multitasking, 5k video and so on, and the iPad is left in the dust as a travel accessory.”
Or you can get this on a medium screen with touch, it’s called a surface pro and I do this every day.
Regarding your user “couldn’t stand windows”, let’s just agree to Disagree. I’ve used it every day for 3 year so and find it’s intuitive and productive with either mouse or touch.
I will be interested in seeing if Apple FINALLY starts advertising the Mac again with the release of the iMac Pro, a computer definitely not targeted at the masses.
Apple still doesn’t truly see the iPad as a desktop/laptop replacement.
For those who think otherwise… try creating a new group in Contacts.app.
Yes there’s workarounds like a 3rd party app or using iCloud (after requesting desktop site… iPad only, won’t fit on iPhone) but for some inexplicable reason you can’t do it with the stock app or jumping through silly hoops.
Seriously wth?
Three years premature for my needs. Maybe more.
And also depending on what happens in Mac/PC tech. Almost certainly the best is yet to come there, even if the big development dollars are going into the mobile sphere.
A computer not under the owners personal control can never be personal.
You can’t even have two Pages documents, or two things from any app, open at once on an iPad Pro. Enough said!