“Apple could launch a video subscription product next year, while Netflix could be forced to introduce new pricing plans, one analyst firm has predicted,” Arjun Kharpal reports for CNBC. “Tech analysts at CCS Insight released their 12th annual set of predictions about the industry on Wednesday.”
“One of those is the emergence of an Apple on-demand video service. Original content would feature heavily,” Kharpal reports. “‘Everyone is jostling for position and everyone is jumping in on the area of video. When you look at Apple, it has a very strong hardware offering and their services business is on the march,’ Paolo Pescatore, vice president of multiplay and media at CCS Insight, told CNBC on the phone. ‘The real battleground is in the area of original content, but original content would feature prominent and Apple would be very well placed to do that.'”
“The changing content landscape could also bring about new moves from the major technology companies, CCS Insight said,” Kharpal reports. “The analyst firm is also forecasting that Netflix could introduce new pricing options and services in the quest for new revenue.”
Read more in the full article here.
MacDailyNews Take: Anything that ups the value of Apple TV is a good thing.
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Apple’s so-called TV ‘strategy’ continues to be an embarrassing joke – June 30, 2017
Apple poaches Sony TV executives to lead major push into original content – June 16, 2017
Hulu and NBCUniversal ink expansive agreement to bring top channels to Hulu’s upcoming live TV streaming service – May 1, 2017
YouTube to unveil virtual cable bundle for $30 to $40 a month – February 28, 2017
Stalled talks with Ron Howard highlight Apple’s content confusion – February 16, 2017
Apple vowed to revolutionize television; currently prepping an unremarkable 4K Apple TV instead – February 16, 2017
Apple TV: Still not ready for prime time – February 15, 2017
Apple hires Amazon’s Fire TV head to run Apple TV business – February 8, 2017
Apple’s new TV app shows just how painfully behind Apple is – December 14, 2016
Are you ready for 4K TV? Apple TV isn’t. – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Hulu inks deals with Fox and Disney, adding ESPN, Fox News and more to forthcoming live service – November 1, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
Google signs up CBS for planned web TV service to debut in early 2017; close to deal with 21st Century Fox – October 20, 2016
Apple’s Eddy Cue: Nope, we don’t want to be Netflix – October 20, 2016
Apple’s Eddy Cue alienated cable providers and networks with an assertive negotiating style – report – July 28, 2016
Here comes á la carte programming – without Apple – July 13, 2016
Every time I glance at Netflix I’m reminded that their movie selection sucks. I find maybe one movie a month that I want to watch. I’d be far more interested in a narrative of Apple “launching an HBO competitor” (if not buying it outright). HBO has far less movies, yet more recent releases, and its TV shows are better than most movies. If I had to choose one it would be HBO hands down.
I have only kept Netflix because of the kids. Most of the time when I search for a movie, it is buy/rent. That often includes movies from a couple of decades ago or more. Or a movie I watched for free a year or two ago now costs to watch.
Netflix is about to lose my $10 per month.
Although I’d like to see Apple offer an alternative to Netflix, I’m sure the service won’t be valued anywhere close to Netflix’s value. It’s possible that any player in the video streaming business could weaken Netflix’s high-valuation position. It’s likely that Apple will only offer the streaming service to Apple product users. I’m sure Apple has no intention of competing directly with Netflix.
I’d be happy if Apple offers a subscription bundle to Apple product users at a fair and reasonable price. Basically, Apple could use video streaming as an incentive for consumers to buy Apple hardware. However, Apple says it doesn’t want to be Netflix. That’s another red flag for potential Apple investors. It sounds as though Apple doesn’t want to be a highly valued company like Netflix is. That puzzles me a bit. Amazon is happy to be considered a Netflix rival and is greatly praised for it. How is being like Netflix a problem for Apple?
Apple has hinted and others have suggested that Apple would not just sell and rent films, but actually produce films, documentaries, miniseries. Until it happens all this talk is complete sh*t.
I wish they would just help Netflix. Out of the gate, the got streaming right. More content..sure, but overall it’s a great service. They’ve had apple users backs since the beginning and ditched silver light as soon as they could.
Apple could do a lot of things. If Apple is capable of doing anything just f*cking do it. No one is stopping you Apple.