Apple’s online store is currently offline ahead of iPhone X preorders:

We’ll be back.

We’re busy updating the store for you. Please check back soon.

iPhone X preorders start at 12:01 am PDT / 3:01 am EDT on Friday, October 27th.

Apple Store currently offline

Good luck, everybody!

[UPDATE: 3:01am EDT: The Apple Store is back online for iPhone X preorders]