“With the Apple TV 4K, Apple is trying to do more than just provide you with a gadget that can stream Netflix or iTunes Store movies in 4K. This device seeks to solve a problem: the digital TV viewing experience is fragmented and bad, especially if you want to use the sorts of TV network apps that gate episodes or live broadcasts behind a cable provider,” Samuel Axon writes for Ars Technica. “The Apple TV 4K combines an app store, single sign-on authentication with cable providers, Siri-driven search, and a centralized TV app to unify your TV viewing experience whether you’re a cord cutter or just looking for an over-the-top (OTT) addition to your cable subscription.”

MacDailyNews Take: With select cable providers, not all.

“Using the Apple TV 4K, I can see and appreciate Apple’s vision for a better TV experience,” Axon writes. “However, the realities of the entertainment business have prevented that vision from being fully realized — the Apple TV 4K might still be a little too far ahead of its time.”

Apple TV 4K and its Siri Remote

Apple TV 4K and its Siri Remote

“Apple says that ‘the Apple TV app puts everything you watch in one place,’ but for many people, it actually won’t. Netflix does not work with the TV app, and that’s a very notable omission. Whether that’s Netflix’s fault or Apple’s fault is irrelevant, because, either way, the user loses,” Axon writes. “If you already lean on Apple for most of your other entertainment needs, the Apple TV 4K is an easy recommendation. You get your existing content in far higher quality with impressive internals that power fun games. If you don’t live in that ecosystem, then the current lack of third-party apps that support HDR on this device make it a harder recommendation. A lot of what makes this box great—iPhone control, AirPlay, cross-purchases with the iOS App Store on some games and apps, the iTunes movie library, and so on—has to do with the interplay with other Apple devices. If you don’t have other Apple devices, it’s mostly just another streaming box—and a pricy one at that.”

Much more in the full article – highly recommendedhere.

MacDailyNews Take: Bottom line: Apple TV, launched nearly 11 years ago, is still very much a work in progress.

AppAdvice reviews Apple TV 4K : Save yourself some money and look elsewhere – October 2, 2017
Taking on the $179 Apple TV 4K, Roku unveils $99 Roku Ultra with 4K HDR capability – October 2, 2017
Amazon’s new Fire TV is a 4K HDR-capable dongle – September 27, 2017
Gizmodo reviews Apple TV 4K: ‘A damn good set-top box’ – September 26, 2017
CNET reviews Apple TV 4K review: ‘Premium-grade 4K HDR streaming for a high price’ – September 25, 2017
How Apple should fix Apple TV: This all seems so obvious, and yet… – September 25, 2017
The Verge reviews Apple TV 4K: So close, so far – September 21, 2017
Mashable reviews Apple TV 4K: A solid update that costs too much vs. rivals – September 21, 2017
Survey: Pay-TV losses could accelerate to more than 5 million U.S. households per year – September 21, 2017
Engadget reviews Apple TV 4K: Finally, no compromises; the Apple TV we’ve been waiting for – September 21, 2017
USA Today reviews Apple TV 4K: ‘Spiffy catch-up to Amazon and Roku devices’ – September 21, 2017