“You’ve probably heard of Jony at Apple but probably don’t know about Johny,” Horace Dediu writes for Asymco. Jony is a celebrity executive known as the face of Apple Design. Johny is the executive in charge of custom silicon and hardware technologies across Apple’s entire product line. Under Johny’s leadership, Apple has shipped 1.7 billion processors in more than 20 models and 11 generations. Currently Apple ships more microprocessors than Intel.”
“The Apple A11 Bionic processor has 4.3 billion transistors, six cores and an Apple custom GPU using a 10nm FinFET technology,” Dediu writes. “Its performance appears to be almost double that of competitors and in some benchmarks exceeds the performance of current laptop PCs.”
“A decade after making the commitment to control its critical subsystems in its (mobile) products, Apple has come to the point where is dominates the processor space,” Dediu writes. “But they have not stopped at processors.”
Read more in the full article here.
MacDailyNews Take: Johny Srouji is certainly one of Apple’s most valuable MVPs.
SEE ALSO:
Ming-Chi Kuo: Apple’s TrueDepth camera system puts iPhone X years ahead of Android competition – October 2, 2017
iPhone 8’s Apple A11 Bionic chip so destroys Android phones that Geekbench creator can’t even believe it – September 30, 2017
Apple’s A11 Bionic chip is by far the highest-performing system on the market; totally destroys Android phones – September 19, 2017
Apple’s A11 Bionic chip in iPhone 8, 8 Plus, and iPhone X leaves Android phones choking in the dust – September 18, 2017
The inside story of Apple’s amazing A11 Bionic chip – September 18, 2017
Apple’s A11 Bionic obliterates top chips from Qualcomm, Samsung and Huawei – September 18, 2017
Apple accelerates mobile processor dominance with A11 Bionic; benchmarks faster than 13-inch MacBook Pro – September 15, 2017
Apple’s A11 Bionic chip in iPhone X and iPhone 8/Plus on par with 2017 MacBook Pro – September 14, 2017
A completely meaningless number.
Why?
Shipping more microprocessors than Intel means something in terms of the sheer volume of devices that Apple is shipping each year. It means massive economies of scale for additional processor R&D in the future.
It means quite a bit, imo.
Samsung sells more chips than Apple, including chips in Apple products. Does that make Samsung more capable than Apple? Nobody here seems willing to say that.
Agreed Apple is doing great on chip design but production isn’t in house.
I’d like Apple to spend more effort on software quality, GUI and hardware versatility than maximizing chip sales. Because if Apple’s battery life continues to suck like it has for me this week, making the chip volume will be the least important issue.
The copycats copies Software faster. Hardware slower or very slow.
Is that why Apple is releasing an OLED screen inirs latest iPhone made by Samsung, over two years after Samsung was shipping them?
Samsung is indeed a copycat but you have to admit Apple is slower than ever to keep up with new tech.
For the record: every laptop maker had models with fingerprint unlocking before Apple finally got a clue and installed it onto its MacBook Pros. Just in time for Apple to attempt to kill it from their IPhones. Left hand doesn’t know what the right hand is doing in Cupertino.
I wouldn’t put other brands tech into play strait off either, you would wait till it’s proven in the field, batteries comes to mind.
Then when you do put it in your product you make sure it’s optimised and backed by better software, hence why the iPhone X gets better screen reviews.
It’s like wireless charging, was it proven in the field and was it supported by lots of aftermarket products, in the small market dominated by wireless charging phones, no. You only have to look at the fast charge rates on iPhones, way faster than competition, so you wait a little longer, refine and improve, so your not first on somethings but at least your not quantum leaps behind in other places, like processors.
Samsung is under Apple’s dealer and only makes the production. Apple masters the design and can also be a bit of production when it works with TSMC.
Samsung and TMSC just manufacture Apple’s custom silicon. Apple is doing the creative innovative design and Samsung is doing the heavy lifting of mass production. Apple have created the most poweful mobile chips and you won’t be finding a single one in any of Samsung’s plastic “Me Too” products. That’s the truth.
A completely meaningless comment from a Meaningless Coont.
Not only a completely meaningless number, the whole premise of the article is inaccurate. The author is only looking at processors that go into PCs — whether they be laptops or desktops or tablets or phones. Intel sells more processors to the embedded and custom markets (some of those “custom markets” ship 100s of thousands of units a year) than it does to the PC market by far.
Intel’s CPUs for the overall PC market may be its most well known market segment, but it is only one of many into which it sells microprocessors!
Intel is a dead business walking and it knows it, Microsoft likewise.
Johny Srouji is one of Apple’s real superstars. It’s hard to think of any Apple department that has exceeded expectations to anything like extent of the division that he is responsible for.
The point of Horace’s article is that when it comes to microprocessors, people tend to think of the CPU ( in an iPhone, it’s the A-series chips ), but there are a whole load of microprocessor chips in each iPhone and Apple is designing many of them itself, to a standard far higher than available from established suppliers.
The performance of Apple’s newest iPhones is astonishing and while much credit is due to Apple’s A11 bionic chip, don’t forget that it’s also helped considerably by Apple’s own designed chips for display control, storage management, sensors, battery charge control, haptic feedback, audio, BlueTooth and GPU. It looks likely that the RF module will soon be an exclusive Apple design too.
Any one of these chips would be quite an achievement, but having so many of them and with them being so efficient and highly optimised for Apple’s exact requirements gives Apple an immense advantage and as that momentum builds, the advantage enjoyed by Apple can only increase.
The inside of an iPhone is even more important than the outside and Johny Srouji’s team is making a massive contribution to what happens inside our iPhones.
That could change drastically in 2020 when Apple loses its chip manufacturer.
http://freebeacon.com/national-security/chinas-secret-military-plan-invade-taiwan-2020/