“The problem with the Apple TV lies mostly in lost opportunities,” Michael Vogel writes via Quora. “Apple got in on the streaming devices for TVs long before they were popular (and Apple is in a rare position here. Apple usually comes into a market late and popularizes it, when in this case Apple was the first mover but Google, following them in a product category, actually popularized streaming devices). The history of Apple TV is full of missed opportunities on Apple’s part, some of which are starkly easy to see.”

“I believe the biggest problem was that Apple TV was never a priority until 2015,” Vogel writes. “At that point, Apple was counting on bundling their TV streaming service with it and when those deals didn’t get made, they were left without a compelling reason to convince consumers to buy their hardware. Rather than adjust accordingly by either stripping it down and selling it as a simple streaming box, they just released it as it was, hoping the software and services would follow. That’s where I see them now, treading water and waiting for the deals or their own streaming service to gain traction.”

Apple TV 4K and its Siri Remote

Apple TV 4K and its Siri Remote

Read more in the full article here.

MacDailyNews Take: Without compelling, exclusive content (streaming TV shows, feature films, and apps), Apple TV will remain a niche product even though it offers the best user interface, streaming quality, and Apple ecosystem features on the market.

As we wrote earlier this week, “It’s certainly nice to see Apple finally getting serious about original content, however late they may be. Apple definitely has the resources to extremely quickly cover the ground that been ceded so far via clueless dithering and mismanagement.”

Apple should use their cash pile to create some much needed leverage to finally get their Apple TV subscription bundle(s) up and running even if all they do is flash their cash around. — MacDailyNews, January 14, 2016

It’s quite possible that without Steve Jobs’ help, Eddy Cue couldn’t get ink in a stationery store. — MacDailyNews, November 5, 2015

Cook should consider bidding for and winning NFL Sunday Ticket away from Direct TV, buying rights to Premiere League and La Liga games, etc. and making them Apple TV exclusives. Go directly to the sports leagues with boatlods of cash. Maybe that’ll grease the wheels. It’ll certainly move a bunch of Apple TV boxes around the world in short order.MacDailyNews, May 6, 2014

Gizmodo reviews Apple TV 4K: ‘A damn good set-top box’ – September 26, 2017
CNET reviews Apple TV 4K review: ‘Premium-grade 4K HDR streaming for a high price’ – September 25, 2017
How Apple should fix Apple TV: This all seems so obvious, and yet… – September 25, 2017
The Verge reviews Apple TV 4K: So close, so far – September 21, 2017
Mashable reviews Apple TV 4K: A solid update that costs too much vs. rivals – September 21, 2017
Survey: Pay-TV losses could accelerate to more than 5 million U.S. households per year – September 21, 2017
Engadget reviews Apple TV 4K: Finally, no compromises; the Apple TV we’ve been waiting for – September 21, 2017
USA Today reviews Apple TV 4K: ‘Spiffy catch-up to Amazon and Roku devices’ – September 21, 2017

[Attribution: Forbes. Thanks to MacDailyNews Reader “Fred Mertz” for the heads up.]