Apple is perceived by technology professionals to be the “most technologically advanced’’ company worldwide, according to a September survey by Decision Analyst, a leading marketing research and analytical consulting firm. Decision Analyst recently surveyed more than 1,000 technology professionals worldwide — a group that includes engineers, scientists, computer programmers, and other technology executives. Survey participants were shown a list of 68 leading technology companies and asked to choose the five ‘most technologically advanced’ companies. As the chart below shows, Apple was chosen by a higher percentage (46.9%) of technology professionals than any other company.
The perception of Apple as the top technology company was consistent across the technology professionals surveyed in the U.S., Canada, European Union, Russia, Asia, and Latin America. Other companies perceived as top technology leaders are Microsoft (40.4%), Samsung (36.9%), Google (34.3%) and Intel (24.4%).
“Apple is a great example of the power of consistent positioning and consistent execution of a strategy based on technically superior products, innovative design, high-quality manufacturing, premium pricing, and consistent advertising of its strategic positioning story,” said Jerry W. Thomas, President/CEO of Decision Analyst, in a statement. “Apple demonstrates the power of strategy, long-term thinking and planning, careful and thoughtful research, consistent execution, and consistent marketing. Through ups and downs, Apple has never blinked or taken its eye off of the long-term goal. This stands in stark contrast to the short-term focus and short-term thinking that characterizes most large U.S. corporations,” Thomas said. “Apple pursues a business model other companies might want to study and emulate.”
Below are the results for all 68 companies listed in the survey.
Based on secondary research and pilot studies, Decision Analyst compiled a list of 68 leading technology companies around the globe. The names of these technology companies were shown during the survey (randomized from respondent to respondent), and participants were asked to choose the top five “most technologically advanced” companies.
Multiple answers were specified because of the large number of companies listed. Apple was chosen by a higher percentage of respondents than any other company. The sample size for the survey was 1,086. The standard error is about 3 percent, plus or minus, at a 95-percent level of confidence. The source of the online sample was the Technology Advisory Board (www.technologyboard.com). The survey was conducted in September 2017.
Source: Decision Analyst
MacDailyNews Take: This survey would be a great honor were it not for the laughable outfits plopped at #2 and #3, both of which are best known for knocking off Apple products. And, aside from a search engine married to an ad network, #4’s biggest claim to fame is also an Apple knockoff.
That the second-, third-, and fourth-placed companies’ claims to fame rest precisely on copying Apple innovations only cements the fact that Apple is, by far, the world’s ‘most technologically advanced’ company!
All computer companies…
Tunnel vision much?
Honestly! For example, why aren’t there any railroads or mining companies on the list? Enquiring minds want to know…
Or biotech, or pharma, or materials, or aerospace, or food, or Agra…
I can see how its easy to miss…
No doubt. If this is true, I can’t say much for tech in the 21st century, and I * like* Apple stuff. We don’t have anything going today that isn’t just an iteration (that sometimes actually works!) of something conceived of 60 years ago. Not impressed.
The two way wrist radio/watch was conceived by Dick Tracy comics 80 years ago. Jules Verne conceived of space travel long before that.
Apple was the first to actually build Dick Tracy’s wrist radio. Actual space travel came 60 years after conception.
Conceive isn’t the same thing as develop.
The Butthurt is strong with this one.
Who KNEW?! gmafb… iVe known this since working for them in the early 90’s. Only NOW these “Decision Anal Ass” Bozos come to this conclusion? …….
“a leading marketing research and analytical consulting firm”? Yeah OK.
Tap that Fckin’ KEG boyz and girls!!
Apple is engaged in R&D and integration of a wide range of technologies. The fact that it designs much of its key silicon components puts it ahead of most companies. Even for areas that are not controlled in-house, Apple often appears to be more deeply involved in the details of design, performance, and materials selection. Apple doesn’t just shop from a supplier catalog, it actively engages its suppliers and often appears to help elevate them to meet Apple’s standards, which are generally acknowledged to be very high.
There are clearly companies which are more specialized and have an advantage in various technology areas relative to Apple. But Apple certainly combines an amazing breadth and depth of skills.
Release of this report has caused a storm within/around M Dell’s office.
“That the second-, third-, and fourth-placed companies’ claims to fame rest precisely on copying Apple innovations only cements the fact that Apple is, by far, the world’s ‘most technologically advanced’ company!”
Its hard to argue with this statement.
Google’s biggest innovation is their pioneering business model whereby they’ve successfully turned their user’s personal information and habits into their most lucrative product.
“Apple pursues a business model other companies might want to study and emulate.”
Oh no they won’t … because then Wall St. ANALysts will punish them for taking their eyes off the short term quarterly results so beloved of same said ANALysts.
…. and Microsoft is second?
LOL
Exactly. I was thinking Microsoft is maybe 17th or 18th? What have they done for anyone lately except milk the same cash cows while completely failing in the mobile device market? The company founded by someone who’s only vision or “visionary skill” was marketing and taking advantage of others (the QDOS folks, IBM and John Sculley). Subsequently turned over to a CEO moron who missed and laughed at the real opportunities that could’ve come their way.
Nice to see Blackberry and Nokia still in there paraded as remotely relevant let alone technologically advanced. I assume some of these answers were given by prisoners on a minimum ten year term. They are in for one big shock upon release.