“One of our complaints with last year’s Fire TV stick is that there was no 4K support,” Nathan Ingraham reports for Engadget. “Fortunately, Amazon now has an answer for that. Say hello to the new Fire TV, a dongle-based competitor to Google’s Chromecast Ultra.”

“It has 4K HDR video at 60 frames per second and all of the features of Fire TV as before,” Ingraham reports. “Audio is also getting a big upgrade, as it now supports Dolby Atmos sound.”

“It’ll cost $70, a good bit more than the old Fire TV stick, but there’s no doubt it’s a much more capable device — if you have a 4K TV, anyway,” Ingraham reports. “What’s more, you can get the new Fire TV and an Echo Dot for only $80…”

Read more in the full article here.

MacDailyNews Take: Plus $15 for the add-on Amazon Ethernet Adapter for Amazon Fire TV Devices.

Beyond making sure they retain the current UI leadership they enjoy and creating compelling exclusive content, Apple should be bending over backwards to aid Apple TV app developers to do amazing things as it’s the platform’s main point of differentiation and the justification for costing 2X as much as competitor’s products.

Apple TV sales return to Amazon.com after two-year hiatus (oops, it’s gone again!) – September 26, 2017
Gizmodo reviews Apple TV 4K: ‘A damn good set-top box’ – September 26, 2017
CNET reviews Apple TV 4K review: ‘Premium-grade 4K HDR streaming for a high price’ – September 25, 2017
How Apple should fix Apple TV: This all seems so obvious, and yet… – September 25, 2017
The Verge reviews Apple TV 4K: So close, so far – September 21, 2017
Mashable reviews Apple TV 4K: A solid update that costs too much vs. rivals – September 21, 2017
Survey: Pay-TV losses could accelerate to more than 5 million U.S. households per year – September 21, 2017
Engadget reviews Apple TV 4K: Finally, no compromises; the Apple TV we’ve been waiting for – September 21, 2017
USA Today reviews Apple TV 4K: ‘Spiffy catch-up to Amazon and Roku devices’ – September 21, 2017