“Prior to the Apple TV 4K’s launch, buying movies from Amazon Prime Video in 4K generally set you back a healthy premium over their lower resolution versions. Today, though, the Amazon Prime Video platform has 4K versions of films listed for essentially the same prices as their HD versions,” Archer writes. “This sees the most expensive titles coming in at around $19.99, while one or two titles are as cheap to buy as $5.”
“Apple arguably still holds an advantage over Amazon in the value stakes, since its iTunes titles are generally accompanied by brightness- and color-boosting high dynamic range technology, while Amazon’s titles are, for now anyway, UHD only,” Archer writes. “Apple also has a bigger catalogue of purchasable 4K movies than Amazon does, though, and this may prove a tougher hurdle for Amazon to overcome.”
Read more in the full article here.
MacDailyNews Take: We welcome the 4K price war with open arms and a warm embrace!