I take issue with Apple’s iPhone X being labelled as ‘luxury’

“I started a conversation on Twitter last week trying to separate what is expensive and what is a luxury,” Carolina Milanesi writes for Tech.pinions. “And as the comments continued, I realized that explaining the nuances of what luxury means in tech would take longer than 140 characters so here I am.”

“When I think of luxury phone there is one brand that comes to mind first: Vertu. Vertu had a somewhat troubled life that ended this past July when the current owner, Turkish businessman Murat Hakan shut it down after failing to pay creditors. Vertu opened in 1998 as part of the Finnish phone maker Nokia. At that point, the phones were running on Symbian and were handmade with luxury materials from gold to rubber from F1 tires. Starting price: $5,000,” Milanesi writes. “None of the phones you see associated with a luxury tag brings cutting-edge technology to the plate. Their price is merely defined by the materials used and the power of the brand name on them. And this very point is why I do not think the iPhone X deserves to be lumped into the luxury phone bucket.”

“So who is the iPhone X for?,” Milanesi writes. “If you want the best product there is in the lineup – not just the most expensive, but the best tech – then the iPhone X is for you.”

Read more in the full article here.

MacDailyNews Take: Exactly.

The price of iPhone X is “a value price actually for the technology you’re getting.” Apple CEO Tim Cook, September 19, 2017

17 Comments

  1. iPhone is a super computer in your pocket.

    iPhone 8/8 Plus is a continuum of the iPhone refinements we have come to love and use.

    iPhone X is a leap in iPhone design that showcases what the future iPhone will look, feel and work like.

    Having an iPhone supercomputer in your pocket through all the iterations over the last 10 years has been a CONTINUUM OF LUXURY in product design, fusion of materials, attention to details, innovative features, multitude use cases that everyone now takes for granted, by purchasing the next iPhone, whether an iPhone 8, 9, 10 or indeed X!!

  2. iPhone is a super computer in your pocket.

    iPhone 8/8 Plus is a continuum of the iPhone refinements we have come to love and use.

    iPhone X is a leap in iPhone design that showcases what the future iPhone will look, feel and work like.

    Having an iPhone supercomputer in your pocket through all the iterations over the last 10 years has been a CONTINUUM OF LUXURY in product design, fusion of materials, attention to details, innovative features, multitude use cases that everyone now takes for granted, by purchasing the next iPhone, whether an iPhone 8, 9, 10 or indeed X!!

  3. define over-priced? In comparison to what? The phone noted in the article, not sure of whether you can still actually get one, but the web site is there.. prices from $5000 to $13000 is what I noted.. now that’s potentially over-priced, no matter how they made it for a phone that’s no where near the technical level achieved in the iPhone X,

        1. See, you start out with a perfectly rational, informed comment (“Porsches cost more than Ford Fiestas…”), and then you revert back to the kind of name-calling and mud-slinging (…takes EBT cards.”) that just depresses (annoys) everyone here.

          So close, yet so far…

  4. I have to agree based on what I can do with the $1150 I would be taking away from things that really matter – like my kids, my home, etc… you know – those inconsequential aspects of your life.

    ‘You need how much for your field trip? Sorry Honey – Daddy wants a new phone’…

    Not happening in this house… sticking with my 6.

    1. Phil, field trips are way overrated. Use the money to buy your kid an iPhone 8 Plus. Its camera alone will enrich her life more than “a blink of an eye and its gone field trip”. Take her to the field trip yourself on the weekend with iPhone(s) in hand.

      Field trips (or rather, very most field trips) are more of a day out for the teacher (on your dime) more than they are an enrichment activity of your kids. First you pay taxes for her to go to school, then you pay some more to make a field trip. Preposterous.

  5. The problem with us is that we (the collective “I’s”) — as human beings — judge and expect others to act and decide based on our own (rather than their) values and economic status.

    As Phil stated: If you are the head of a family (a household of five), and have a annual family income of $60,000 or thereabouts — with no decent retirement funds saved nor education funds set aside for the children, barely able to pay the mortgage loan or monthly rent and huge credit cards debts to boot — then prioritizing to buy an iPhone X or even the latest iPhone (if one still has a decent phone) is a bit troubling.

    However, take the case an executive with busy schedules and complex appointments or a person (e.g., journalist dependent on instant news worthy photos) — will the iPhone X be a luxury or overpriced?

    CGC

  6. Expensive? When compared to the cost of a phone plan over the expected 24-36 months of life you can expect with a new iPhone, the hardware cost is almost (almost) incidental.

    The only reason I’d go with an 8 instead of an X is if the carriers made me an offer I can’t refuse…

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